Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member

Next steps

From: Improving SEO Using Accessibility Techniques

Video: Next steps

In this course we've talked about two important topics, Accessibility and Search Engine Optimization, and how they can work together to make your website more accessible, more findable, and more useful. But we've barely scratched the surface of these topics. There's a lot of interesting stuff to learn about both accessibility and SEO, and where better to start learning than on the web? The first page you should take a look at for accessibility is the W3C's standards page for accessibility. The W3C or World Wide Web Consortium is a group of people that make decisions on how the web works and how it should work, and they have this bucket page with tons of information about accessibility, about the principles behind accessibility, and about where to go to read about accessibility.

Next steps

In this course we've talked about two important topics, Accessibility and Search Engine Optimization, and how they can work together to make your website more accessible, more findable, and more useful. But we've barely scratched the surface of these topics. There's a lot of interesting stuff to learn about both accessibility and SEO, and where better to start learning than on the web? The first page you should take a look at for accessibility is the W3C's standards page for accessibility. The W3C or World Wide Web Consortium is a group of people that make decisions on how the web works and how it should work, and they have this bucket page with tons of information about accessibility, about the principles behind accessibility, and about where to go to read about accessibility.

It's a great resource to start with to really get an idea of the depth of this field. When you're done with the W3C accessibility standards page, jump over to the Web Accessibility Initiative page. This is also part of the W3C and there's a link from the first page to this one. The Web Accessibility Initiative have concrete examples of how to do design, how to include accessibility in your sites, they have before and after examples and direct examples on pretty much everything we've been talking about here in this course, plus a lot more.

This is the number one resource to go to when you really want to dive into accessibility and understand not only why it's important, but how to implement it and how it will make your sites better. As for Search Engine Optimization, there are a million resources and there is a lot of confusion about what it is and how it works. This is because the search engines change all the time, and Search Engine Optimization companies are always trying to figure out how the search engines work so that they can optimize their sites for them and trick them into giving you better results.

My approach to search engine optimization is that if I create quality content and mark it up right, and make it accessible to the search engines, they will get good ranking on search engines. And truth be told, this actually works just as well as using some black magic to make your websites more search engine friendly. If you just follow web standards and follow what is provided by the search engines themselves, like for instance, what you can find on the Google Webmaster Central website, you will find that your website will be indexed on the search engines and people will find them.

When it comes to SEO, following the rules and playing your cards right and in the right order is extremely important. And going to Google Webmaster Central and using the tools they have will get you pretty much all the way there. If you want to really dive into search engine optimization, you should also check out the Search Engine Optimization Starter Guide published by Google. This is a PDF document you can download and read that outlines not only what search engine optimization is, but also how search engines work and how your website interacts with them and they interact with your website, to give your firm understanding of how this all works. Because like I said in the beginning, although we are covering search engine optimization in relation to accessibility, this is just the tip of the iceberg, and following these principles alone will not get you top ranking on Google.

To get top ranking on Google, you have to have excellent content, good links, and people who really love your site. Now that you've seen how some simple accessibility principles can not only make your site accessible to more people, but also make it more findable through search engines and social media, it's time to start making accessibility an integrated part of your web development process. It may sound cheesy, but with better accessibility, everybody wins.

Show transcript

This video is part of

Image for Improving SEO Using Accessibility Techniques
Improving SEO Using Accessibility Techniques

30 video lessons · 11235 viewers

Morten Rand-Hendriksen
Author

 
Expand all | Collapse all
  1. 3m 3s
    1. Welcome
      1m 4s
    2. Using the exercise files
      1m 59s
  2. 8m 16s
    1. Accessibility and SEO: A primer
      4m 58s
    2. Understanding the benefits of accessibility and SEO
      3m 18s
  3. 11m 26s
    1. Experiencing an inaccessible web site
      6m 4s
    2. Experiencing an accessible web site
      5m 22s
  4. 16m 28s
    1. Evaluating screen readers for Windows and Mac
      5m 56s
    2. Installing browser development tools
      4m 8s
    3. Pretending to be a screen reader
      6m 24s
  5. 7m 40s
    1. Installing SEO tools
      2m 30s
    2. Understanding how search engines search a page
      2m 45s
    3. Comparing sites that are SEO-friendly with ones that are SEO-unfriendly
      2m 25s
  6. 44m 6s
    1. Defining a language for a page
      5m 4s
    2. Defining meta headers for a page
      6m 10s
    3. Creating better semantic markup with HTML5
      3m 13s
    4. Using and hiding section headings
      4m 56s
    5. Creating content hierarchies with heading tags
      5m 29s
    6. Emphasizing content in paragraphs
      5m 36s
    7. Making accessible block quotes
      3m 22s
    8. Using some new HTML5 tags
      4m 47s
    9. Using ordered and unordered lists
      5m 29s
  7. 22m 17s
    1. Marking up links properly
      6m 48s
    2. Marking up images
      7m 23s
    3. Creating a proper image header with CSS
      8m 6s
  8. 32m 43s
    1. Creating an accessible menu with an unordered list
      6m 16s
    2. Creating and hiding nav headings and skip navigation links
      6m 59s
    3. Giving navigation links proper focus with style
      4m 39s
    4. Creating an accessible drop-down menu
      10m 46s
    5. Scrapping drop-down menus for better options
      4m 3s
  9. 3m 44s
    1. Next steps
      3m 44s

Start learning today

Get unlimited access to all courses for just $25/month.

Become a member
Sometimes @lynda teaches me how to use a program and sometimes Lynda.com changes my life forever. @JosefShutter
@lynda lynda.com is an absolute life saver when it comes to learning todays software. Definitely recommend it! #higherlearning @Michael_Caraway
@lynda The best thing online! Your database of courses is great! To the mark and very helpful. Thanks! @ru22more
Got to create something yesterday I never thought I could do. #thanks @lynda @Ngventurella
I really do love @lynda as a learning platform. Never stop learning and developing, it’s probably our greatest gift as a species! @soundslikedavid
@lynda just subscribed to lynda.com all I can say its brilliant join now trust me @ButchSamurai
@lynda is an awesome resource. The membership is priceless if you take advantage of it. @diabetic_techie
One of the best decision I made this year. Buy a 1yr subscription to @lynda @cybercaptive
guys lynda.com (@lynda) is the best. So far I’ve learned Java, principles of OO programming, and now learning about MS project @lucasmitchell
Signed back up to @lynda dot com. I’ve missed it!! Proper geeking out right now! #timetolearn #geek @JayGodbold
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Join now "Already a member? Log in

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Improving SEO Using Accessibility Techniques.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Your file was successfully uploaded.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.