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Installing SEO tools

From: Improving SEO Using Accessibility Techniques

Video: Installing SEO tools

Search engines and most social networks don't read web pages the way you and I do. Instead, they index your pages based on only small portions of the page, and those portions are invisible to you unless you use a tool to see them. So because we want to improve our SEO through accessibility techniques, we need to install one more Add-on, this one to reveal the hidden SEO info on a page. If you're using Firefox, you can actually kind of reveal some of this information without installing anything.

Installing SEO tools

Search engines and most social networks don't read web pages the way you and I do. Instead, they index your pages based on only small portions of the page, and those portions are invisible to you unless you use a tool to see them. So because we want to improve our SEO through accessibility techniques, we need to install one more Add-on, this one to reveal the hidden SEO info on a page. If you're using Firefox, you can actually kind of reveal some of this information without installing anything.

If you go to any page, for instance, my blog Design is Philosophy and you right-click anywhere on that page, you find this option View Page Info in the contextual menu. When you click that, Firefox tells you information about what it sees of this page. As you can see, it gives me the title of the page, it gives me the web address, what kind of text it is, what kind of encoding it is to size and so on, but down here, it also shows you the meta-tags. You see I have a description for the page: WordPress tutorials, web design, HTML, CSS and other stuff. And I have keywords.

This is what the search engine sees, but it also sees other content that we don't really see, and we need to add a tool that will display all that information for us. Let's go back to the addons.mozilla.org page and add a new Add-on, this one is called SenSEO, so S-e-n-S-E-O. Before I install it, if you have not installed Firebug yet, if you do this installation, it will automatically bring you to the page to install Firebug because SenSEO plugs into Firebug.

But, as you can see in my browser up here, I've installed Firebug already, so I'll just install SenSEO. The Add-on is downloaded, and once it's downloaded, I'm asked if I want to install it. I'll say, Install Now, and I get asked if I want to restart my browser. This happens every time you install an Add-on in Firefox. So I will restart the browser. Now we have SenSEO installed and I can go back to my blog, activate Firebug, and here you see I have a new panel called SenSEO, where I can show components. And here you see all that meta-information, plus more information.

So now, using SenSEO, I can unveil what the search engine sees.

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This video is part of

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Improving SEO Using Accessibility Techniques

30 video lessons · 11110 viewers

Morten Rand-Hendriksen
Author

 
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  1. 3m 3s
    1. Welcome
      1m 4s
    2. Using the exercise files
      1m 59s
  2. 8m 16s
    1. Accessibility and SEO: A primer
      4m 58s
    2. Understanding the benefits of accessibility and SEO
      3m 18s
  3. 11m 26s
    1. Experiencing an inaccessible web site
      6m 4s
    2. Experiencing an accessible web site
      5m 22s
  4. 16m 28s
    1. Evaluating screen readers for Windows and Mac
      5m 56s
    2. Installing browser development tools
      4m 8s
    3. Pretending to be a screen reader
      6m 24s
  5. 7m 40s
    1. Installing SEO tools
      2m 30s
    2. Understanding how search engines search a page
      2m 45s
    3. Comparing sites that are SEO-friendly with ones that are SEO-unfriendly
      2m 25s
  6. 44m 6s
    1. Defining a language for a page
      5m 4s
    2. Defining meta headers for a page
      6m 10s
    3. Creating better semantic markup with HTML5
      3m 13s
    4. Using and hiding section headings
      4m 56s
    5. Creating content hierarchies with heading tags
      5m 29s
    6. Emphasizing content in paragraphs
      5m 36s
    7. Making accessible block quotes
      3m 22s
    8. Using some new HTML5 tags
      4m 47s
    9. Using ordered and unordered lists
      5m 29s
  7. 22m 17s
    1. Marking up links properly
      6m 48s
    2. Marking up images
      7m 23s
    3. Creating a proper image header with CSS
      8m 6s
  8. 32m 43s
    1. Creating an accessible menu with an unordered list
      6m 16s
    2. Creating and hiding nav headings and skip navigation links
      6m 59s
    3. Giving navigation links proper focus with style
      4m 39s
    4. Creating an accessible drop-down menu
      10m 46s
    5. Scrapping drop-down menus for better options
      4m 3s
  9. 3m 44s
    1. Next steps
      3m 44s

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