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Experiencing an accessible web site

From: Improving SEO Using Accessibility Techniques

Video: Experiencing an accessible web site

In the previous movie, I showed you what the inaccessible version of this website was like for someone with accessibility problems. Now let's take a look at the end result, where we've converted this page into an accessible page. As you can see, when we look at the page, it looks the same. There's no real visual difference. However, when we start using accessibility tools, you'll see a major difference. First, I'll try navigating this page with the keyboard. So I'll hit the Tab key to get to the first link.

Experiencing an accessible web site

In the previous movie, I showed you what the inaccessible version of this website was like for someone with accessibility problems. Now let's take a look at the end result, where we've converted this page into an accessible page. As you can see, when we look at the page, it looks the same. There's no real visual difference. However, when we start using accessibility tools, you'll see a major difference. First, I'll try navigating this page with the keyboard. So I'll hit the Tab key to get to the first link.

You can see the whole header of this page has now been highlighted, because it's a link. I can now navigate to the next link, and you see that each of the menu items is highlighted, and as I continue down the page, you will see that each item that's linked is being highlighted by the browser. So it's very clear to me where I am on the page and what link I am going to be following if I hit Enter. That's the visual experience of the site. What happens when we run this site using the screen reader? I've booted up my screen reader software one more time and now I'll run the page again using that screen reader software.

(Screen reader dialogue) I think that's all we need to hear.

If you watched the previous movie, you know there are some major differences between this page and the inaccessible one. To start off, this page actually has a title, Hansel & Petal Flower Company, and when we got to the header, not only did it read out Hansel & Petal, it also read out "from our garden to your home." And then it came to something we can't see. It gave us a menu title and said skip to content. This is a hidden link that's put there only for people who use screen readers, because they might not want to listen to a menu being read out to them.

Let me start again from the very top, using the Tab key and navigate my way down the page. (Screen reader: Hansel and Petal Flower Company document. Heading level 1 visited link Hansel and Petal Flower Company.) Okay, so that's the header pointing to the Home page. (Screen reader: Navigation unmarked. Skip to content visited link.) Skip to content, okay, I'll get back to that in a second, but let me continue down my navigation path. (Screen reader: List with eleven items. Home visited link Hansel and Petal Flower Company homepage.) You notice that each of these menu items now has further description of where you go you when you visit the menu item.

(Screen reader: Flowers visited link, flowers carried by Hansel and Petal Flower Company.) (Tips and Tricks visited link, tips and tricks from the Hansel and Petal Flower Company.) What I have done here is added some extra information to each of the menu items so you know where you are going when you follow those links. But let me navigate back to that Skip Link button and see what happens when we get to it. (Screen reader: Flowers, home visited, out of list, skip to content visited link.) Skip to content visited link. Let's see what happens when I hit that link, so I'll hit Return.

(Screen reader: Heading level 1 main article, Garden Talk, heading level 1, In the Coppice, published on (October 12, 2011 at 5:32 by Arthur O'Cooke. Graphic, yellow pansy in a pot. Outside the front door of the--.) As you can see, the skip to content link literally skips me down to the content of the page, meaning that the person visiting this site using a text-to-speech browser doesn't have to read the menu. You also notice that the browser now read out information about the image that was ignored in the previous one. That's really important because I've now added information about the image for people who can't see it.

Now let's look at what happened to those three images further down on the page. You will remember, on the bottom of the page here, we have three images that each points to a Wikipedia article about the flower in the image. In the inaccessible version of this page, you were told that each of the images was linking somewhere, but you were not told where they were linking to. I used the Tab key to navigate to these three images. So let's see what they read out. (Screen reader: List with three items: Bougainvillea Pink, graphic link Bougainvillea Pink at wikipedia.org.) (Chrysanthemum graphic link, chrysanthemum at wikipedia.org.) So now it's telling me chrysanthemum link chrysanthemum at wikipedia.org.

Now it's very clear where these links are pointing. This is very much the point of making accessible websites. You provide extra information that can't be seen but that can be heard or it can be read by search engines and other people who access this site without seeing the images. That way you are providing extra information and make it easier for the person visiting the site to understand the content there, being able to make an educated decision about whether or not they should be following a link or just continuing down the page and reading on. It may seem subtle, but by applying simple accessibility standards to your code, you make the web experience for a person with visual impairments and people or entities visiting your site through nonvisual means much more pleasant and understandable.

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This video is part of

Image for Improving SEO Using Accessibility Techniques
Improving SEO Using Accessibility Techniques

30 video lessons · 11229 viewers

Morten Rand-Hendriksen
Author

 
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  1. 3m 3s
    1. Welcome
      1m 4s
    2. Using the exercise files
      1m 59s
  2. 8m 16s
    1. Accessibility and SEO: A primer
      4m 58s
    2. Understanding the benefits of accessibility and SEO
      3m 18s
  3. 11m 26s
    1. Experiencing an inaccessible web site
      6m 4s
    2. Experiencing an accessible web site
      5m 22s
  4. 16m 28s
    1. Evaluating screen readers for Windows and Mac
      5m 56s
    2. Installing browser development tools
      4m 8s
    3. Pretending to be a screen reader
      6m 24s
  5. 7m 40s
    1. Installing SEO tools
      2m 30s
    2. Understanding how search engines search a page
      2m 45s
    3. Comparing sites that are SEO-friendly with ones that are SEO-unfriendly
      2m 25s
  6. 44m 6s
    1. Defining a language for a page
      5m 4s
    2. Defining meta headers for a page
      6m 10s
    3. Creating better semantic markup with HTML5
      3m 13s
    4. Using and hiding section headings
      4m 56s
    5. Creating content hierarchies with heading tags
      5m 29s
    6. Emphasizing content in paragraphs
      5m 36s
    7. Making accessible block quotes
      3m 22s
    8. Using some new HTML5 tags
      4m 47s
    9. Using ordered and unordered lists
      5m 29s
  7. 22m 17s
    1. Marking up links properly
      6m 48s
    2. Marking up images
      7m 23s
    3. Creating a proper image header with CSS
      8m 6s
  8. 32m 43s
    1. Creating an accessible menu with an unordered list
      6m 16s
    2. Creating and hiding nav headings and skip navigation links
      6m 59s
    3. Giving navigation links proper focus with style
      4m 39s
    4. Creating an accessible drop-down menu
      10m 46s
    5. Scrapping drop-down menus for better options
      4m 3s
  9. 3m 44s
    1. Next steps
      3m 44s

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