New Feature: Playlist Center! Pick a topic and let our playlists guide the way.

Start learning with our library of video tutorials taught by experts. Get started

Improving SEO Using Accessibility Techniques
Illustration by

Creating better semantic markup with HTML5


From:

Improving SEO Using Accessibility Techniques

with Morten Rand-Hendriksen

Video: Creating better semantic markup with HTML5

As the web evolves, so does the code that runs behind the scenes. The core code language we use to develop pages on the web has evolved and it's now in its fifth iteration, thus the name HTML5. With HTML5, we've gotten a series of new tags that are more semantic or meaningful that can hook into current and future functionality in web browsers. Adopting HTML5 semantic markup also makes your site code easier to understand. In the example project for this course, I've marked everything up in HTML5.
Expand all | Collapse all
  1. 3m 3s
    1. Welcome
      1m 4s
    2. Using the exercise files
      1m 59s
  2. 8m 16s
    1. Accessibility and SEO: A primer
      4m 58s
    2. Understanding the benefits of accessibility and SEO
      3m 18s
  3. 11m 26s
    1. Experiencing an inaccessible web site
      6m 4s
    2. Experiencing an accessible web site
      5m 22s
  4. 16m 28s
    1. Evaluating screen readers for Windows and Mac
      5m 56s
    2. Installing browser development tools
      4m 8s
    3. Pretending to be a screen reader
      6m 24s
  5. 7m 40s
    1. Installing SEO tools
      2m 30s
    2. Understanding how search engines search a page
      2m 45s
    3. Comparing sites that are SEO-friendly with ones that are SEO-unfriendly
      2m 25s
  6. 44m 6s
    1. Defining a language for a page
      5m 4s
    2. Defining meta headers for a page
      6m 10s
    3. Creating better semantic markup with HTML5
      3m 13s
    4. Using and hiding section headings
      4m 56s
    5. Creating content hierarchies with heading tags
      5m 29s
    6. Emphasizing content in paragraphs
      5m 36s
    7. Making accessible block quotes
      3m 22s
    8. Using some new HTML5 tags
      4m 47s
    9. Using ordered and unordered lists
      5m 29s
  7. 22m 17s
    1. Marking up links properly
      6m 48s
    2. Marking up images
      7m 23s
    3. Creating a proper image header with CSS
      8m 6s
  8. 32m 43s
    1. Creating an accessible menu with an unordered list
      6m 16s
    2. Creating and hiding nav headings and skip navigation links
      6m 59s
    3. Giving navigation links proper focus with style
      4m 39s
    4. Creating an accessible drop-down menu
      10m 46s
    5. Scrapping drop-down menus for better options
      4m 3s
  9. 3m 44s
    1. Next steps
      3m 44s

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
please wait ...
Improving SEO Using Accessibility Techniques
2h 29m Intermediate Dec 06, 2011

Viewers: in countries Watching now:

This course focuses on two elements of web development: accessibility and search engine optimization (SEO), demonstrating why they are important and how they work. Author Morten Rand-Hendriksen also shows how good coding practices and modern web standards can make a site accessible and more visible to search engines and social networks.

Topics include:
  • Understanding the benefits of accessibility and SEO
  • Evaluating screen readers for Windows and Mac
  • Installing browser development tools
  • Comparing sites that are SEO-friendly and SEO-unfriendly
  • Defining a language for a page
  • Creating better semantic markup with HTML5
  • Marking up images and links properly
  • Creating an accessible menu with an unordered list
Subjects:
Business Web Accessibility SEO
Author:
Morten Rand-Hendriksen

Creating better semantic markup with HTML5

As the web evolves, so does the code that runs behind the scenes. The core code language we use to develop pages on the web has evolved and it's now in its fifth iteration, thus the name HTML5. With HTML5, we've gotten a series of new tags that are more semantic or meaningful that can hook into current and future functionality in web browsers. Adopting HTML5 semantic markup also makes your site code easier to understand. In the example project for this course, I've marked everything up in HTML5.

That has a couple of caveats; it means that this code will not run properly in older browsers. It also means that some of the code in this page may not work the way it's supposed to in old browsers. That's not because there's anything wrong with the code or the browsers. It's because HTML 5 is still in a Draft format. Now this is not a course about HTML5, but I want to show you what I have done in this page, so you get an idea of what this markup is all about and why HTML5 is so important. If we look at the page itself, you will notice that at the top it just says, DocType html.

This is actually the new code definition for HTML5. Whereas, before we would specify exactly what version of HTML we were using, we are now just saying we are using HTML. When you scroll down, you will see that in addition to the regular tax, such as div and ul, we now have a series of new tags, such as header and nav. These are highly descriptive and that's what I meant when I said they are semantic. Header clearly means a header, whereas nav obviously is navigation element. If we scroll down, you will see we go further.

There's a section and inside the section we have an article that again has a header. The header even has an aside, which is kind of a side note to the header itself, and when we go further down, we will even see a figure. If we scroll all the way to the bottom of this page, we have two more elements. We have the aside, which operates as the actual side bar for the page, and at the bottom we have the footer. These new tags operate the same way that the old divs and spans did. The main difference is that they are semantic, meaningful; they actually tell you something about the content that's inside.

So instead of having just a long series of divs that open and close throughout your page, you now have different elements that kind of say something about the content. This is becoming more and more important because we are getting new devices being rolled out that handle the web differently than what we are used to. People no longer just visit a website using their computer; they may also use a phone or tablet or another device. And in the future people will be even more advanced about how they access this information. Just imagine people visiting your website through their TV or even like they always talk about, through their fridge.

When this is the case, adding these semantic tags will make it easier for these devices to parse the information, understand it, and display only what the user wants to see. So implementing HTML5 tags now, even though it's early in the game, will give you huge leg-up in the future, when these things become extremely important. By using the new HTML5 semantic tags, you make your code easier to understand and you prepare your page for future added functionality in browsers.

There are currently no FAQs about Improving SEO Using Accessibility Techniques.

 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.
Upgrade now


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

join now Upgrade now

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Improving SEO Using Accessibility Techniques.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Notes cannot be added for locked videos.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.