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Improving SEO Using Accessibility Techniques
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Comparing sites that are SEO-friendly with ones that are SEO-unfriendly


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Improving SEO Using Accessibility Techniques

with Morten Rand-Hendriksen

Video: Comparing sites that are SEO-friendly with ones that are SEO-unfriendly

When I started developing this course, I put Search Engine Optimization and accessibility techniques together, and this might seem like an odd mix until you realize what's going on behind the scenes. Because if you apply accessibility techniques to your website, you automatically also get better Search Engine Optimization. Now that we have tools that can help us see the search engine optimized content in our pages, let's take a look at the inaccessible site and the accessible site in Firefox and see how they appear differently for the search engine.
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  1. 3m 3s
    1. Welcome
      1m 4s
    2. Using the exercise files
      1m 59s
  2. 8m 16s
    1. Accessibility and SEO: A primer
      4m 58s
    2. Understanding the benefits of accessibility and SEO
      3m 18s
  3. 11m 26s
    1. Experiencing an inaccessible web site
      6m 4s
    2. Experiencing an accessible web site
      5m 22s
  4. 16m 28s
    1. Evaluating screen readers for Windows and Mac
      5m 56s
    2. Installing browser development tools
      4m 8s
    3. Pretending to be a screen reader
      6m 24s
  5. 7m 40s
    1. Installing SEO tools
      2m 30s
    2. Understanding how search engines search a page
      2m 45s
    3. Comparing sites that are SEO-friendly with ones that are SEO-unfriendly
      2m 25s
  6. 44m 6s
    1. Defining a language for a page
      5m 4s
    2. Defining meta headers for a page
      6m 10s
    3. Creating better semantic markup with HTML5
      3m 13s
    4. Using and hiding section headings
      4m 56s
    5. Creating content hierarchies with heading tags
      5m 29s
    6. Emphasizing content in paragraphs
      5m 36s
    7. Making accessible block quotes
      3m 22s
    8. Using some new HTML5 tags
      4m 47s
    9. Using ordered and unordered lists
      5m 29s
  7. 22m 17s
    1. Marking up links properly
      6m 48s
    2. Marking up images
      7m 23s
    3. Creating a proper image header with CSS
      8m 6s
  8. 32m 43s
    1. Creating an accessible menu with an unordered list
      6m 16s
    2. Creating and hiding nav headings and skip navigation links
      6m 59s
    3. Giving navigation links proper focus with style
      4m 39s
    4. Creating an accessible drop-down menu
      10m 46s
    5. Scrapping drop-down menus for better options
      4m 3s
  9. 3m 44s
    1. Next steps
      3m 44s

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Improving SEO Using Accessibility Techniques
2h 29m Intermediate Dec 06, 2011

Viewers: in countries Watching now:

This course focuses on two elements of web development: accessibility and search engine optimization (SEO), demonstrating why they are important and how they work. Author Morten Rand-Hendriksen also shows how good coding practices and modern web standards can make a site accessible and more visible to search engines and social networks.

Topics include:
  • Understanding the benefits of accessibility and SEO
  • Evaluating screen readers for Windows and Mac
  • Installing browser development tools
  • Comparing sites that are SEO-friendly and SEO-unfriendly
  • Defining a language for a page
  • Creating better semantic markup with HTML5
  • Marking up images and links properly
  • Creating an accessible menu with an unordered list
Subjects:
Business Web Accessibility SEO
Author:
Morten Rand-Hendriksen

Comparing sites that are SEO-friendly with ones that are SEO-unfriendly

When I started developing this course, I put Search Engine Optimization and accessibility techniques together, and this might seem like an odd mix until you realize what's going on behind the scenes. Because if you apply accessibility techniques to your website, you automatically also get better Search Engine Optimization. Now that we have tools that can help us see the search engine optimized content in our pages, let's take a look at the inaccessible site and the accessible site in Firefox and see how they appear differently for the search engine.

So I'll go to my Exercise Files, and under Assets I'll open the Inaccessible site first, and then I'll open the accessible site. And I'll pull the accessible site out, so I get two browser windows, because then I can put them side-by-side. So now I'll activate Firebug on each of them, go to SenSEO, and click Show Components. I only want to see the components here, so I'll pull it all the way up, SenSEO > Show Components. And when you look at these side-by-side, you notice there are some very substantial differences between the inaccessible site and the accessible site.

You see that while the inaccessible site has no Title, no Meta-Description, no Keywords, and the rest of the information is very sparse, the accessible site has both a Title, a full Description, Keywords, and way more information. You see here, for instance, there is a long list of the headlines. These are all the headlines in the page itself. If we scroll down, you see there is a list of the images with the alternate description for the images and there's also other information about the content, whereas, in the inaccessible site we have no such information.

All the search engine sees is that the page is called Untitled 1 and that there is some text content in it. It's important to note that the only difference between the inaccessible site and the accessible site is that the accessible site has the same content with all the accessibility techniques from this course applied. And as you can see, by applying these accessibility techniques you automatically improve the SEO of the same page. That's why they go together, and that's why you should apply these techniques when you build your web pages.

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