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Ranking and labeling is a form of metadata, but it's not all we can do. We can really really add some very powerful information into these files. In fact, not only can we add it some of it's automatically there for us. If we look down here at this metadata panel right here, this metadata pane. If you don't see it go to window and turn on metadata right there, and that's this. I'm going to Collapse all of these, so you can just get a quick overview of what our choices are file properties. IPTC core, what in the world is that? Well that's actually where we're going to spend most of our time camera data, audio, video. So, as you can see, there's a lot of metadata here that may have nothing to do with InDesign.
Well metadata is not just about photos. Metadata is about all types of file formats. So let's just quickly look at this metadata of file properties. Tells me the name of it, the preserved name, so this was changed. This is what the camera took. The file type, when it was created. When it was modified. Size, dimensions, resolution. It's RGB, there's the color profile. So there's some file properties there. If I go down to Camera Data, this tells me all sorts of things.
The flash didn't fire, tells me what kind of metering mode I was on, what kind of camera it was taken with. The serial number of the camera. Now, you may be thinking, that's more information than I'll ever need, why would I care about that? Okay, that's fine. You don't have to use that, but this IPTC core, this is really where we get to get in there And put a lot of really valuable information that, we want to be able to use in other applications outside of bridge, and in file sharing with other people.
As we go through this lesson, not just this lesson, but the whole video, you're going to see where metadata plays more and more important roles. For now lets just look at what we have in IPTC Core, that's me. My address, my phone number, all this information can be put in there. I can even go in there and put a separate description for this event. Now, this is not new. If we go all the way back to, I think Photoshop One probably if I go to file info gets what this is, it's metadata and look it even preserves the metadata that I added in bridge.
So, whether you do it in photoshop one picture at a time in the hard way or if I do something like this select all the pictures and then go in here and in headline I can enter one bit of data for all the photos. Thanksgiving Day, football game, okay, so I can now apply that by clicking that Check Mark to all of these photos. And you can see it's doing it right now 586 items, and it's writing the metadata tool right now. It's just going right through there and taking care of that, so that In the future, if I ever need to know what this picture's about, I'll have that.
And I want you to keep in mind that this metadata will go all the way to the end. For example, if I take this picture and I place this in InDesign, right down here underneath these trees, that'll look good. If I export this PDF file I can open this in Acrobat, and I can extract that metadata. And if I go back to Bridge all of this information is going to be right there for me. Let's just for fun let's double click on a photograph here. Let's just double click on this in Photoshop, there we go. Let me clean up my work space just a little bit by resetting the essentials. There we go.
Now, in Photoshop, you may not know this. But there's a nifty little preference, in general. Right down here, history log and I can tell it to say that to the metadata, and do detailed. And what this'll do, is, everything you do to this photo will be listed there. He used the rubber stamp, he cropped it, he rotated it, he converted to grey scale. It'll give very detailed history of what was done to that photograph, and that information is actually in the metadata. All right, so as you go through here, you're going to see lots of information here, more than you ever need.
Now, if I go to Bridge, Preferences, and I click on Metadata, I can turn off a lot of the stuff that I don't care about. You know, I don't really care about Credit Line or Source. Might care about Copyright Notice if it's my photograph, and I don't want people to use it without contacting me, I can put that in there. Job Identifier, Title, ISO Country. Maybe I don't care about this stuff. Turn it off, let's just go ahead and do that. Let's just turn off the bunch of this stuff, alright. Let's leave key words in there though. Let's turn those off and let's just turn the, let's just turn that off altogether. And let's turn, let's leave those on, (INAUDIBLE) let's leave that on and I want to turn off GPS.
Leave camera raw, turn off audio, turn off video, turn that off just for fun. Alright, now let's look at our metadata. Notice that when I collapse em I had fewer tabs here. In the IPTC core notice that there aren't as many choices there just what I need so, I'm not getting bogged down with lists after lists. So, you could actually customize your environment to only show you the metadata that you care about. Now, keep in mind that if you get a photograph from someone else and you open that in bridge and look at it. This would expand to accommodate whatever metadata is in that photo. So this is just for you to work in.
But, again, if somebody sends you a photo, you might very well have a very blown up view of this, okay. So just keep that in mind. Now this metadata that Photoshop uses is different from other programs metadata. Let's take a program like Iphoto for example. In Iphoto for example any metadata that you add is written into what is called a sidecar file. Its not written into the photo its over here in this database that's linked to that photo and if you grab that photo and email it to somebody. They're not going to have that information cause it's just sitting in your, in your computer in this side car file with this XMP metadata that's built into this.
Whatever you write here actually goes into this photo. So, I'm going to click on this photo right here and I can add to this description, Turo takes a break between downs. There we go and I'm going to add that. Now, that's actually in that file. That's XMP writes it into that file. Now the reason I bring that up, is because there are other programs, that support XMP, that aren't Adobe. Plugins for Photoshop, but also standalone products that photographers can use to download files. Adobe Lightroom.
Will use XMP meta data as well. So it's possible that you can look at photos in bridge, that the meta data wasn't added in bridge, it was added in other programs and that's okay. The key thing to look for here is, is at that XMP meta data, and is it viewable in bridge. And if so, then you know it's going to work with the other Adobe products, as you move this photo into a video. In Premiere, let's say, or you upload it to a website through Dreamweaver, or you place it in InDesign and export it to PDF, EMP, that's what you're looking for. So metadata, I'm begging you to start using it right now. Start entering this metadata into these photos.
You can even name the players in the picture. You can do a quick general. Overall description and then go picture by picture and add who is in the picture, what they're doing the day. It's all in the information, someday you will thank me for this. In addition to all of this metadata here, I want to show you something that I can consider magic. I'm going to go to the assets folder And I'm going to go to this folder here, this folder here and I'm going to click on an InDesign file. Here we go.
Now, look at the metadata that comes automatically with an InDesign file and again we've been working with photos but remember. All sorts of file formats have metadata. It even tells me what fonts I used. It's got a list of all the linked graphics. It even tells me the colors, check that out. This is a true story, there was one time I was looking for a document, I couldn't find it, don't remember the name of it, but I do remember that I used a certain font that I never use. I actually was able to find that document, by searching for metadata, fonts, and the name of that font, and I found the document. It had some ridiculous name, cause I was being careless that day, and not really naming properly.
So, it was probably called untitled 23 or something like that. But my point is there is metadata that is written into files. That we didn't even do manually, it's there automatically. So spend some time clicking on some files, not just photo files like this, but also PDF files and see what's there. All right, but in this case, the InDesign file has fonts. Link graphics as well as swatches and if you name your swatches with specific names, you'll see that and you could actually do searches for that. In this case, pantone 5493 it even shows me that it's a spot color is used inside that PDF so metadata is not just for photos.
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