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Creating a successful newsletter means spending less time on repetitive tasks and more time creating the design. In Designing a Newsletter, graphic designer and Adobe Certified Instructor Nigel French teaches effective design and production techniques. He uses Adobe InDesign, Illustrator, Photoshop, and Bridge to create an eight-page newsletter that's eye-catching and impactful. Nigel establishes an efficient workflow using multiple programs, examines the aesthetics of integrating text with images, and teaches best practices for outputting a final document. Exercise files accompany the course.
Before we start creating this newsletter from scratch, I feel that I should mention to you that you do have the option of creating your newsletter from a template and InDesign comes with a number of templates. So let's just take a quick look at this option. In order to access the folder with the templates, if we open the Welcome screen, and if you had closed that at any point, you can open it again from under the Help menu. And then what we are after is Create New From Template. Click on that and then it will open you in Bridge to the folder that contains all of the templates. One of those folders is called Newsletters. So we can open that and here we have several different newsletter templates. I'm just going to open one of these randomly and we'll take a look at it.
Four-page newsletter here, using dummy text. Obviously, you can just substitute your own text. And a number of styles, no character style in this case. No object styles. You can see it's not as thorough as the approach that we are going to take. So this is all well and good. Personally, I think if you want ownership over your document, then you have to create it from scratch yourself. That way when anything goes wrong, you are going to be in a much better position to fix it and you also get to determine the design, exactly the design that you want, rather than being stuck with one of these. Admittedly, the design is fine.
But I think you'd very quickly find this approach a bit limiting. So we are not going to go down this route. Instead we are going to do it the hard way- but the better way.
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