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Creating a successful newsletter means spending less time on repetitive tasks and more time creating the design. In Designing a Newsletter, graphic designer and Adobe Certified Instructor Nigel French teaches effective design and production techniques. He uses Adobe InDesign, Illustrator, Photoshop, and Bridge to create an eight-page newsletter that's eye-catching and impactful. Nigel establishes an efficient workflow using multiple programs, examines the aesthetics of integrating text with images, and teaches best practices for outputting a final document. Exercise files accompany the course.
The thing about working on documents like these is that you invest so much time in the setup and it seems for awhile like nothing is happening, nothing is happening, and you are just setting things up. And then if you've done that methodically, things all kind of pull together very quickly and very easily. So we are going to do some more setup with that end in mind. Here, I just want to mention setting up a workspace. Your workspace is just a record of which panels you have open, where they are kept, how they are grouped. It can be a big time-saver. So it's worth taking a moment or two to set up your workspace the way that you like it. There is no right way or wrong way; it is entirely a matter of your own personal preference. This is my preference and I'll just explain why.
Firstly, any panels that you don't see, you'll find them under the Window menu. There were some that may be hidden, so you might need to come and choose this one. If you are looking something and you can't find it, some of them are buried away, like for example Type & Tables is a collection of everything type related. For the most part, they are in alphabetical order with the exception of those that are grouped together on a fly-out menu. But I have chosen to have these panels open. Pages, because we are going to be using this to move through our pages out to access our master page. Layers, because we want to work efficiently and be able to show and hide certain layers and at certain times to lock and unlock layers. Locking the layers with the purpose of leaving the content unaffected, so that we can't disturb it by mistake.
Align, to make sure that the edges of different elements line up with each other. We are going to ensure that everything is in its place by design rather than just randomly and the Align panel is one of the tools that we can use to make sure that that happens. Swatches, our collection of colors and only the colors that we are using, all other extraneous colors are removed. Links is where we manage all of the different pictures that have been placed in the InDesign layer. I'm now going to just move through some of the pages and, for example, if I were to click on this image, we see that image highlighted here on the Links panel.
Info, well, since I have an image selected when I click on the Info panel, it gives me some useful information about my image. Most importantly, the effective PPI. PPI being pixels per inch. The Resolution, making sure that we are going to get the images printed nice and crisp. We want that resolution to be in the region of 300 pixels per inch. Story and the overall scheme of things, not especially important but that's going to determine the optical margin alignment and I'll speak about that one when we actually come to work with our body text.
Scripts, I recorded sequence of steps that will playback that sequence with a single click. And there were going to be a couple of scripts that we'll use as a big time-saver. Text Wrap, we are applying a couple of text wraps in this newsletter, there being a case in point. Effects, in this newsletter, we are using the Effects panel. In this instance over here, you see how the title block is in a box that is set to white with a reduced opacity, so that we see the texture of the image coming through.
Then as I mentioned in a previous movie, lots of applications of Paragraph Styles, Character Styles, and Object Styles to make sure that our text and the items on our page get formatted quickly, efficiently, and consistently. So if you were to make your own workspace, you might start out with any of these predefined workspaces. You can see, there is the one that I've saved. And a good starting point would be Essentials and then to the Essentials, you can just open up any panel, not already there, and drag that panel over, so that it docks on the right-hand side of your screen. If you want to include it in a group, for example, Text Wrap, how about I put Text Wrap with Pages and Links.
I'll just drag it into that group. Do that for as any panels as you need open and then to save your workspace, Window > Workspace, and choose New Workspace. Give it a name. Thereafter, you will always be able to choose it from this menu and I'm going to choose my workspace now, so that I'll return to it. We can also access our workspace from up here as well.
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