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Designing a Newsletter
Illustration by John Hersey
Watching:

Setting up the workspace


From:

Designing a Newsletter

with Nigel French

Video: Setting up the workspace

The thing about working on documents like these is that you invest so much time in the setup and it seems for awhile like nothing is happening, nothing is happening, and you are just setting things up. And then if you've done that methodically, things all kind of pull together very quickly and very easily. So we are going to do some more setup with that end in mind. Here, I just want to mention setting up a workspace. Your workspace is just a record of which panels you have open, where they are kept, how they are grouped. It can be a big time-saver. So it's worth taking a moment or two to set up your workspace the way that you like it. There is no right way or wrong way; it is entirely a matter of your own personal preference. This is my preference and I'll just explain why.
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  1. 6m 54s
    1. Welcome
      1m 8s
    2. Using the exercise files
      1m 28s
    3. Overview
      4m 18s
  2. 22m 2s
    1. Saving a custom workspace
      2m 8s
    2. Deconstructing the document
      3m 3s
    3. Using a template
      1m 38s
    4. Setting up the workspace
      4m 58s
    5. Setting up the document
      1m 49s
    6. Creating layers
      1m 7s
    7. Creating the baseline grid
      3m 5s
    8. Creating text and picture frames
      4m 14s
  3. 23m 45s
    1. Choosing images
      2m 17s
    2. Placing images
      3m 24s
    3. Fitting images with object styles
      2m 26s
    4. Cropping images
      3m 9s
    5. Creating cutouts
      4m 26s
    6. Creating partial cutouts
      2m 24s
    7. Fixing a problem image
      5m 39s
  4. 39m 45s
    1. Placing text
      6m 30s
    2. Cleaning up text
      2m 49s
    3. Designing body text
      8m 46s
    4. Designing headlines: 36, 24, 16, 12
      11m 20s
    5. Loading styles
      1m 54s
    6. Applying styles
      4m 35s
    7. Working with text wraps
      3m 51s
  5. 1h 22m
    1. Designing the nameplate
      11m 49s
    2. Designing footers
      6m 0s
    3. Choosing and creating colors
      4m 49s
    4. Designing color panels
      8m 16s
    5. Creating drop caps
      4m 19s
    6. Creating department heads
      9m 8s
    7. Designing a review section
      7m 12s
    8. Designing a calendar
      4m 39s
    9. Finessing text
      5m 33s
    10. Designing the masthead
      5m 8s
    11. Designing the feature spread
      3m 10s
    12. Creating pull quotes, captions, and photo credits
      7m 24s
    13. Designing a mailing area
      2m 32s
    14. Designing a table of contents
      2m 15s
  6. 27m 20s
    1. Using live preflight
      6m 8s
    2. Proofing and imposing pages
      4m 33s
    3. Making a print-ready PDF
      4m 15s
    4. Making a screen PDF
      1m 49s
    5. Packaging
      3m 17s
    6. Saving snippets
      3m 48s
    7. Saving as a template
      3m 30s
  7. 29s
    1. Goodbye
      29s

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Designing a Newsletter
3h 22m Intermediate Jun 04, 2009

Viewers: in countries Watching now:

Creating a successful newsletter means spending less time on repetitive tasks and more time creating the design. In Designing a Newsletter, graphic designer and Adobe Certified Instructor Nigel French teaches effective design and production techniques. He uses Adobe InDesign, Illustrator, Photoshop, and Bridge to create an eight-page newsletter that's eye-catching and impactful. Nigel establishes an efficient workflow using multiple programs, examines the aesthetics of integrating text with images, and teaches best practices for outputting a final document. Exercise files accompany the course.

Topics include:
  • Identifying the common parts of a newsletter
  • Working with multiple stories and images
  • Placing, scaling, and cropping images
  • Using various typefaces and formatting text to fit the message
  • Establishing efficient workflows with paragraph styles, character styles, object styles, and master pages
  • Designing mastheads, footers, and tables of contents
  • Preflighting and proofing documents
  • Creating print-ready PDF files
Subjects:
Design Page Layout Print Design Projects Design Skills
Software:
Bridge Illustrator InDesign Photoshop
Author:
Nigel French

Setting up the workspace

The thing about working on documents like these is that you invest so much time in the setup and it seems for awhile like nothing is happening, nothing is happening, and you are just setting things up. And then if you've done that methodically, things all kind of pull together very quickly and very easily. So we are going to do some more setup with that end in mind. Here, I just want to mention setting up a workspace. Your workspace is just a record of which panels you have open, where they are kept, how they are grouped. It can be a big time-saver. So it's worth taking a moment or two to set up your workspace the way that you like it. There is no right way or wrong way; it is entirely a matter of your own personal preference. This is my preference and I'll just explain why.

Firstly, any panels that you don't see, you'll find them under the Window menu. There were some that may be hidden, so you might need to come and choose this one. If you are looking something and you can't find it, some of them are buried away, like for example Type & Tables is a collection of everything type related. For the most part, they are in alphabetical order with the exception of those that are grouped together on a fly-out menu. But I have chosen to have these panels open. Pages, because we are going to be using this to move through our pages out to access our master page. Layers, because we want to work efficiently and be able to show and hide certain layers and at certain times to lock and unlock layers. Locking the layers with the purpose of leaving the content unaffected, so that we can't disturb it by mistake.

Align, to make sure that the edges of different elements line up with each other. We are going to ensure that everything is in its place by design rather than just randomly and the Align panel is one of the tools that we can use to make sure that that happens. Swatches, our collection of colors and only the colors that we are using, all other extraneous colors are removed. Links is where we manage all of the different pictures that have been placed in the InDesign layer. I'm now going to just move through some of the pages and, for example, if I were to click on this image, we see that image highlighted here on the Links panel.

Info, well, since I have an image selected when I click on the Info panel, it gives me some useful information about my image. Most importantly, the effective PPI. PPI being pixels per inch. The Resolution, making sure that we are going to get the images printed nice and crisp. We want that resolution to be in the region of 300 pixels per inch. Story and the overall scheme of things, not especially important but that's going to determine the optical margin alignment and I'll speak about that one when we actually come to work with our body text.

Scripts, I recorded sequence of steps that will playback that sequence with a single click. And there were going to be a couple of scripts that we'll use as a big time-saver. Text Wrap, we are applying a couple of text wraps in this newsletter, there being a case in point. Effects, in this newsletter, we are using the Effects panel. In this instance over here, you see how the title block is in a box that is set to white with a reduced opacity, so that we see the texture of the image coming through.

Then as I mentioned in a previous movie, lots of applications of Paragraph Styles, Character Styles, and Object Styles to make sure that our text and the items on our page get formatted quickly, efficiently, and consistently. So if you were to make your own workspace, you might start out with any of these predefined workspaces. You can see, there is the one that I've saved. And a good starting point would be Essentials and then to the Essentials, you can just open up any panel, not already there, and drag that panel over, so that it docks on the right-hand side of your screen. If you want to include it in a group, for example, Text Wrap, how about I put Text Wrap with Pages and Links.

I'll just drag it into that group. Do that for as any panels as you need open and then to save your workspace, Window > Workspace, and choose New Workspace. Give it a name. Thereafter, you will always be able to choose it from this menu and I'm going to choose my workspace now, so that I'll return to it. We can also access our workspace from up here as well.

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