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Creating a successful newsletter means spending less time on repetitive tasks and more time creating the design. In Designing a Newsletter, graphic designer and Adobe Certified Instructor Nigel French teaches effective design and production techniques. He uses Adobe InDesign, Illustrator, Photoshop, and Bridge to create an eight-page newsletter that's eye-catching and impactful. Nigel establishes an efficient workflow using multiple programs, examines the aesthetics of integrating text with images, and teaches best practices for outputting a final document. Exercise files accompany the course.
In creating our newsletter, we have done it completely from scratch. So, it's taken a long time but next month, it's going to take half as long and the month after that half as long again. With every repeat newsletter, it's going to take as less time because every time we are going to be repurposing as much content as we possibly can. Now, we have been ensuring that we can automate things as much as possible by our consistent use of Paragraph Styles, Character Styles, and Object Styles. And those are going to remain in our template document. But we can also use Snippets, which are snatched pieces of our layout that we want to reuse perhaps in a slightly different location in a slightly different way. But that we don't want to have to recreate from scratch.
To what extent you use Snippets, and you could also use an alternative approach of library items. I'll just show you Snippets because they have a slight benefit over library items allowing us a bit more flexibility, which I won't go into. But they are essentially the same. The extent to which you use them is a matter of preference. I'm going to choose to use Snippets in a fairly limited but nonetheless effective way, just so that we can store elements like photo credits, pull quotes, and captions perhaps.
And so that next time we need a photo credit, we don't need to type it out, we don't need to rotate and apply the style to it. We just drag it from the folder into the layout. We saw how when we were placing the images and when we were placing text, we dragged and dropped content from Bridge into the InDesign layout. We are now going to go in the opposite direction. First of all, let me just show you a couple of Snippets that I have already made. If we go to Bridge, here I am in the snippets folder, which is in the newsletter_final folder. And I'm now going to, as I have done before, collapse this to Compact Mode. And if necessary, resize that window.
So I have two Snippets here. One is continued and one is photocredit. The next time I need a photo credit in my newsletter, I just grab that and drag it into my layout and there is. And if I zoom in on that, you can see there is the photocredit. But how did that photo credit become a Snippet in the first place? And that's what I'm going to show you now. What I'm going to show you making a Snippet of is the pull quote because the next time we need a pull quote, it might be easier if we can just drag the Snippet over and it will have this text and you just replace this text and it's automatically going to be in the style that we wanted to be in.
So, I'm just going to expand the Snippets window a bit and then from the InDesign layout, I'll drag this into the snippets window. And you can see, it's going to be titled Snippet with a code number after it. I'm going to rename it. Call it pullquote. And now the next time I need a pull quote, let's say that we wanted the pullquote somewhere else in our layout, I come to that somewhere else and drag onto my layout. pullquote is already there. I can now just go ahead and replace that text with whatever is the relevant text.
One more thing about Snippets. If I wanted the Snippet to go in exactly the same location as it came from, then as I'm dragging it I hold down the Option key or the Alt key. And you see it goes to the exact same page coordinates that the original was created from. So, your Snippets folder is a work in progress that you can constantly be adding to. Anything that you feel like you might need to reuse go ahead and drag it into the Snippets folder and that way next time you need it, just drag it from the Snippets folder into your layout.
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