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Designing a Newsletter
Illustration by John Hersey

Packaging


From:

Designing a Newsletter

with Nigel French

Video: Packaging

Once your newsletter has been printed, the final step is to archive that project so that you gather up all the assets used in the project, all of the placed images, which may have come from a variety of different folders. In this case, they all came from the same folder, but realistically they may have come from a variety of different folders. You have to gather up all of those assets and save them as one tidy package and then you can just archive that on your external hard drive or burn it to a DVD.
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  1. 6m 54s
    1. Welcome
      1m 8s
    2. Using the exercise files
      1m 28s
    3. Overview
      4m 18s
  2. 22m 2s
    1. Saving a custom workspace
      2m 8s
    2. Deconstructing the document
      3m 3s
    3. Using a template
      1m 38s
    4. Setting up the workspace
      4m 58s
    5. Setting up the document
      1m 49s
    6. Creating layers
      1m 7s
    7. Creating the baseline grid
      3m 5s
    8. Creating text and picture frames
      4m 14s
  3. 23m 45s
    1. Choosing images
      2m 17s
    2. Placing images
      3m 24s
    3. Fitting images with object styles
      2m 26s
    4. Cropping images
      3m 9s
    5. Creating cutouts
      4m 26s
    6. Creating partial cutouts
      2m 24s
    7. Fixing a problem image
      5m 39s
  4. 39m 45s
    1. Placing text
      6m 30s
    2. Cleaning up text
      2m 49s
    3. Designing body text
      8m 46s
    4. Designing headlines: 36, 24, 16, 12
      11m 20s
    5. Loading styles
      1m 54s
    6. Applying styles
      4m 35s
    7. Working with text wraps
      3m 51s
  5. 1h 22m
    1. Designing the nameplate
      11m 49s
    2. Designing footers
      6m 0s
    3. Choosing and creating colors
      4m 49s
    4. Designing color panels
      8m 16s
    5. Creating drop caps
      4m 19s
    6. Creating department heads
      9m 8s
    7. Designing a review section
      7m 12s
    8. Designing a calendar
      4m 39s
    9. Finessing text
      5m 33s
    10. Designing the masthead
      5m 8s
    11. Designing the feature spread
      3m 10s
    12. Creating pull quotes, captions, and photo credits
      7m 24s
    13. Designing a mailing area
      2m 32s
    14. Designing a table of contents
      2m 15s
  6. 27m 20s
    1. Using live preflight
      6m 8s
    2. Proofing and imposing pages
      4m 33s
    3. Making a print-ready PDF
      4m 15s
    4. Making a screen PDF
      1m 49s
    5. Packaging
      3m 17s
    6. Saving snippets
      3m 48s
    7. Saving as a template
      3m 30s
  7. 29s
    1. Goodbye
      29s

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Designing a Newsletter
3h 22m Intermediate Jun 04, 2009

Viewers: in countries Watching now:

Creating a successful newsletter means spending less time on repetitive tasks and more time creating the design. In Designing a Newsletter, graphic designer and Adobe Certified Instructor Nigel French teaches effective design and production techniques. He uses Adobe InDesign, Illustrator, Photoshop, and Bridge to create an eight-page newsletter that's eye-catching and impactful. Nigel establishes an efficient workflow using multiple programs, examines the aesthetics of integrating text with images, and teaches best practices for outputting a final document. Exercise files accompany the course.

Topics include:
  • Identifying the common parts of a newsletter
  • Working with multiple stories and images
  • Placing, scaling, and cropping images
  • Using various typefaces and formatting text to fit the message
  • Establishing efficient workflows with paragraph styles, character styles, object styles, and master pages
  • Designing mastheads, footers, and tables of contents
  • Preflighting and proofing documents
  • Creating print-ready PDF files
Subjects:
Design Page Layout Print Design Projects Design Skills
Software:
Bridge Illustrator InDesign Photoshop
Author:
Nigel French

Packaging

Once your newsletter has been printed, the final step is to archive that project so that you gather up all the assets used in the project, all of the placed images, which may have come from a variety of different folders. In this case, they all came from the same folder, but realistically they may have come from a variety of different folders. You have to gather up all of those assets and save them as one tidy package and then you can just archive that on your external hard drive or burn it to a DVD.

Or however it is that you handle the back up of finished jobs. Packaging may also be useful if your printer requests that you send them the InDesign file. It's also useful if at any point, you decide that you need to move this InDesign document from one machine to another. Maybe you started the project to work and you want to take it home with you. You need to move not just the InDesign document but also all of the linked images that have been placed in the InDesign document and all of the fonts that have been used in the document. So in order to do this, we come to the File menu and choose Package.

Here it gives us a summary of the content of our document. We see a warning triangle here, telling us about the fact that 22 of our links use the RGB color space. We are not concerned about that. We are not concerned because our PDF preset that we used takes care of the Color Conversion from RGB images to CMYK colors. But we want to make sure that in Fonts that we don't see any missing fonts and also in Links and Images that none of these have the Status of being Missing or Modified. And they are all in good shape. So I can now go ahead and click Package.

Printing Instructions are only relevant if you are planning on using the package to send to your printer. I'm not. I'm using the Package feature exclusively for archiving. So I can just click Continue to move through that. And now we specify where on our hard drive we want this package to be saved. And I'm just going to save it on my Desktop for now. It will suggest a name for me, which is going to be my document name with the word Folder appended to it. And that's fine.

Do we want to copy the fonts? In this case, for archival purposes, no. Copy Linked Graphics, absolutely. Update Graphic Links, not necessary because we checked they were all updated any way, but I'll leave that checked. We don't need any of these other options. I can now go ahead and click Save. And then if we take a look on the Desktop, there is the folder that it made. And in that folder we have the InDesign document and we also have all of the linked graphics.

The Instructions text file is that Printing Instructions that I just passed right through. I could now move this folder to wherever it is I'm archiving my projects. I can go and delete any intermediate versions, any works in progress. And I can also optionally delete any graphics that were candidates for usage but I never ended up using.

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