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Creating a successful newsletter means spending less time on repetitive tasks and more time creating the design. In Designing a Newsletter, graphic designer and Adobe Certified Instructor Nigel French teaches effective design and production techniques. He uses Adobe InDesign, Illustrator, Photoshop, and Bridge to create an eight-page newsletter that's eye-catching and impactful. Nigel establishes an efficient workflow using multiple programs, examines the aesthetics of integrating text with images, and teaches best practices for outputting a final document. Exercise files accompany the course.
Perhaps in addition to our print-ready PDF, we also want to make a PDF that we can email to people or the one we can put on a website and that can be downloaded quickly. The print-ready PDF is not going to be suitable for that task because the file size is going to be too big. So let's make another PDF and this time we'll use the screen presets. File > Adobe PDF Presets > Smallest File Size is the one that we want. And I'm going to save this one with an _screen at the end of the name.
And the major difference between this and the print-ready PDF is that in the Compression settings, these numbers are a lot lower. Before they were 450 to be downsampled to 300. Here they are 150 downsampled to 100. And the Image Quality, what was formerly Maximum in the print-ready PDF, here in the screen PDF is Low. So I don't need to change any of the other options. Also, another difference is the Output settings. The Color Conversion is converting to an RGB destination profile since it is intended to be viewed on screen.
Now when I export that one, it's going to warn me about the transparency blend space, which is set up for CMYK. In this case we don't need to worry about this. So I'm actually going to just click OK to bypass that. And here is our screen PDF. Now on screen they are not going to look any different. The major difference is going to be in the file sizes. And if we look in the folder, in the 05_proofing, printing, planning folder, here we have community_newsletter. That is our print-ready PDF. And look at the file size, 9.2 MB. And the screen version, a much smaller, much more compact 1.2 MB.
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