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Creating a successful newsletter means spending less time on repetitive tasks and more time creating the design. In Designing a Newsletter, graphic designer and Adobe Certified Instructor Nigel French teaches effective design and production techniques. He uses Adobe InDesign, Illustrator, Photoshop, and Bridge to create an eight-page newsletter that's eye-catching and impactful. Nigel establishes an efficient workflow using multiple programs, examines the aesthetics of integrating text with images, and teaches best practices for outputting a final document. Exercise files accompany the course.
In this movie, we are going to design the Review section of the restaurants and by review section I'm referring to these six columns that's traverse both pages and it's really a matter of finessing what we already have. If you look at our work in progress, newsletter21, you can see that we have got the text in, we have the pictures in, the text columns here are wider than in the finished version. We also need to add some text here, some explanatory text and little bit of general finessing. I'll also show you how I make the styles.
But first of all, let's just pop back to the finished version for a moment and you can see that I'm using a generous amount of white space here. I have narrowed each of these text columns making them three quarters of their current width and I did it in this way. We are working with a three column grid. But what if I were to superimpose on this 12-column grid. So I think what I'm going to do is I'm now going to come to my Layout menu and choose Margins and Columns and change my Number of Columns from 3 to 12.
Now of course, 12 is divisible by 3 so each of our text columns now occupies four column units. When I did that and very importantly, I did not have Layout Adjustment checked and because I didn't have it checked, nothing on the page actually changed and we didn't want it to either. But now that I have this 12-column grid superimposed on my 3-column, I can click each of these text columns and narrow them like so. And as I do that, some things might fall slightly out of place, I might need to just pull that down a fraction and there too and I think that's now looking much better.
But how were these Styles made? Let's just take a look at what we have going on here. So we have the restaurant, we have the sample dish, we have the address and then we have the description. I'll turn off my guides by pressing W and choose my Type tool and if we click in each of these styles we can see that they are Review Head, Review Subject, Review Address, and Review Text. Things that are worth pointing out about these are that they have paragraph rules incorporated into them. When I was building the style in the first instance, I applied the Paragraph Rule using this dialog box right here.
And we have a Rule Above. It's a half point rule. The Offset determines the distance from the baseline of the type and if I increase that you will see what I mean. So it's going to offset the rule more as I increase down. That left at 12. So I have a Rule Above. Each of these, which effectively creates a rule between each item, and then in this instance Review Address as well as a Rule Above. I'm now looking at the Paragraph Style options, I also have a Rule Below and it's so much more preferable to do it this way than to draw lines.
Because if we do it this way the rules will move with the text as the text is edited. Also here, in this review section our paragraphs follow a very rigid format. As we have seen we have got the head, we have got the subject, we have got the address, we have got the description. It's a single paragraph of description and then that sequence is repeated for the five other items. If I were to go and apply the Basic Paragraph Style to all of those, so that we are at the starting point, the styles are made. I can now apply the styles as a sequence. Just so long as my text does follow that sequence which it does and to do that I would come to the first style in the sequence, Review Head, right-click on it and then come to this option Apply Review Head then Next Style.
And when I do that everything falls beautifully into place. In order to make that sequence happen you need to have your styles set up like this. Beginning with the first style in sequence, Review Head, if I right-click on that, we can see that I have the next style specification set to Review Subject, this one. Now if I go to Review Subject its next style is the Address and if I go to the Address, its next style is the Text. So that's one loop to make it a continuous loop.
If I go to Review Text, its next style is back to the beginning Review Head. One other specification that's necessary here to make sure that each of the heads begins in a new frame is one of the Keep Options. So if we look at Review Head and Keep Options, we can see that the Paragraph is set to Start in the Next Frame and without that these heads might start at the bottom of the previous column. So that's ensuring that every time it comes to the Review Head style that style begins at the top of the next frame.
Now just to finish this off, we also need some text, so I'm going to zoom in and this is going to be repeating text so for that reason, I want to make sure I'm on the page furniture layer and I'll turn my guides back on for this. I would also turn my Baseline Grid back on for this and then I'll click-and-drag out a text frame and just type in my text and apply the relevant style to that.
You don't need to see me do the rest of that but I think the style that we are after is head4 and if you look at the finished version, there we can see the actual text that we are after. I'm going to cheat here and select both of those and copy them. Come over to our work in progress, I'll delete that one that I started on and I'm going to Paste in Place. By pasting in place that's going to ensure that they end up in exactly the same page coordinates that they came from.
However, interestingly we noticed that they did not end up on the same layer that they were originally copied from. This one was originally on the page furniture layer. So I'm now going to need to move them but in order to make sure if you wanted that to happen in future then that's an option on your Layers panel, this one Paste Remembers Layers. I'll change it now, in case I do that again. But to move these two items from the text layer to the page furniture layer, I'll just drag that square down. Now we can see that that outline selection color is now green. So there is our review section now completed.
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