Designing a Newsletter
Illustration by John Hersey

Designing a Newsletter

with Nigel French

Video: Designing a review section

In this movie, we are going to design the Review section of the restaurants and by review section I'm referring to these six columns that's traverse both pages and it's really a matter of finessing what we already have. If you look at our work in progress, newsletter21, you can see that we have got the text in, we have the pictures in, the text columns here are wider than in the finished version. We also need to add some text here, some explanatory text and little bit of general finessing. I'll also show you how I make the styles.
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  1. 6m 51s
    1. Welcome
      1m 5s
    2. Using the exercise files
      1m 28s
    3. Overview
      4m 18s
  2. 22m 3s
    1. Saving a custom workspace
      2m 8s
    2. Deconstructing the document
      3m 3s
    3. Using a template
      1m 38s
    4. Setting up the workspace
      4m 59s
    5. Setting up the document
      1m 49s
    6. Creating layers
      1m 7s
    7. Creating the baseline grid
      3m 5s
    8. Creating text and picture frames
      4m 14s
  3. 23m 40s
    1. Choosing images
      2m 17s
    2. Placing images
      3m 24s
    3. Fitting images with object styles
      2m 26s
    4. Cropping images
      3m 9s
    5. Creating cutouts
      4m 21s
    6. Creating partial cutouts
      2m 24s
    7. Fixing a problem image
      5m 39s
  4. 39m 45s
    1. Placing text
      6m 30s
    2. Cleaning up text
      2m 49s
    3. Designing body text
      8m 46s
    4. Designing headlines: 36, 24, 16, 12
      11m 20s
    5. Loading styles
      1m 54s
    6. Applying styles
      4m 35s
    7. Working with text wraps
      3m 51s
  5. 1h 22m
    1. Designing the nameplate
      11m 49s
    2. Designing footers
      6m 0s
    3. Choosing and creating colors
      4m 49s
    4. Designing color panels
      8m 16s
    5. Creating drop caps
      4m 19s
    6. Creating department heads
      9m 8s
    7. Designing a review section
      7m 13s
    8. Designing a calendar
      4m 39s
    9. Finessing text
      5m 33s
    10. Designing the masthead
      5m 8s
    11. Designing the feature spread
      3m 10s
    12. Creating pull quotes, captions, and photo credits
      7m 24s
    13. Designing a mailing area
      2m 32s
    14. Designing a table of contents
      2m 15s
  6. 27m 21s
    1. Using live preflight
      6m 8s
    2. Proofing and imposing pages
      4m 33s
    3. Making a print-ready PDF
      4m 15s
    4. Making a screen PDF
      1m 50s
    5. Packaging
      3m 17s
    6. Saving snippets
      3m 48s
    7. Saving as a template
      3m 30s
  7. 28s
    1. Goodbye
      28s

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Watch the Online Video Course Designing a Newsletter
3h 22m Intermediate Jun 04, 2009

Viewers: in countries Watching now:

Creating a successful newsletter means spending less time on repetitive tasks and more time creating the design. In Designing a Newsletter, graphic designer and Adobe Certified Instructor Nigel French teaches effective design and production techniques. He uses Adobe InDesign, Illustrator, Photoshop, and Bridge to create an eight-page newsletter that's eye-catching and impactful. Nigel establishes an efficient workflow using multiple programs, examines the aesthetics of integrating text with images, and teaches best practices for outputting a final document. Exercise files accompany the course.

Topics include:
  • Identifying the common parts of a newsletter
  • Working with multiple stories and images
  • Placing, scaling, and cropping images
  • Using various typefaces and formatting text to fit the message
  • Establishing efficient workflows with paragraph styles, character styles, object styles, and master pages
  • Designing mastheads, footers, and tables of contents
  • Preflighting and proofing documents
  • Creating print-ready PDF files
Subject:
Design
Software:
Bridge Illustrator InDesign Photoshop
Author:
Nigel French

Designing a review section

In this movie, we are going to design the Review section of the restaurants and by review section I'm referring to these six columns that's traverse both pages and it's really a matter of finessing what we already have. If you look at our work in progress, newsletter21, you can see that we have got the text in, we have the pictures in, the text columns here are wider than in the finished version. We also need to add some text here, some explanatory text and little bit of general finessing. I'll also show you how I make the styles.

But first of all, let's just pop back to the finished version for a moment and you can see that I'm using a generous amount of white space here. I have narrowed each of these text columns making them three quarters of their current width and I did it in this way. We are working with a three column grid. But what if I were to superimpose on this 12-column grid. So I think what I'm going to do is I'm now going to come to my Layout menu and choose Margins and Columns and change my Number of Columns from 3 to 12.

Now of course, 12 is divisible by 3 so each of our text columns now occupies four column units. When I did that and very importantly, I did not have Layout Adjustment checked and because I didn't have it checked, nothing on the page actually changed and we didn't want it to either. But now that I have this 12-column grid superimposed on my 3-column, I can click each of these text columns and narrow them like so. And as I do that, some things might fall slightly out of place, I might need to just pull that down a fraction and there too and I think that's now looking much better.

But how were these Styles made? Let's just take a look at what we have going on here. So we have the restaurant, we have the sample dish, we have the address and then we have the description. I'll turn off my guides by pressing W and choose my Type tool and if we click in each of these styles we can see that they are Review Head, Review Subject, Review Address, and Review Text. Things that are worth pointing out about these are that they have paragraph rules incorporated into them. When I was building the style in the first instance, I applied the Paragraph Rule using this dialog box right here.

And we have a Rule Above. It's a half point rule. The Offset determines the distance from the baseline of the type and if I increase that you will see what I mean. So it's going to offset the rule more as I increase down. That left at 12. So I have a Rule Above. Each of these, which effectively creates a rule between each item, and then in this instance Review Address as well as a Rule Above. I'm now looking at the Paragraph Style options, I also have a Rule Below and it's so much more preferable to do it this way than to draw lines.

Because if we do it this way the rules will move with the text as the text is edited. Also here, in this review section our paragraphs follow a very rigid format. As we have seen we have got the head, we have got the subject, we have got the address, we have got the description. It's a single paragraph of description and then that sequence is repeated for the five other items. If I were to go and apply the Basic Paragraph Style to all of those, so that we are at the starting point, the styles are made. I can now apply the styles as a sequence. Just so long as my text does follow that sequence which it does and to do that I would come to the first style in the sequence, Review Head, right-click on it and then come to this option Apply Review Head then Next Style.

And when I do that everything falls beautifully into place. In order to make that sequence happen you need to have your styles set up like this. Beginning with the first style in sequence, Review Head, if I right-click on that, we can see that I have the next style specification set to Review Subject, this one. Now if I go to Review Subject its next style is the Address and if I go to the Address, its next style is the Text. So that's one loop to make it a continuous loop.

If I go to Review Text, its next style is back to the beginning Review Head. One other specification that's necessary here to make sure that each of the heads begins in a new frame is one of the Keep Options. So if we look at Review Head and Keep Options, we can see that the Paragraph is set to Start in the Next Frame and without that these heads might start at the bottom of the previous column. So that's ensuring that every time it comes to the Review Head style that style begins at the top of the next frame.

Now just to finish this off, we also need some text, so I'm going to zoom in and this is going to be repeating text so for that reason, I want to make sure I'm on the page furniture layer and I'll turn my guides back on for this. I would also turn my Baseline Grid back on for this and then I'll click-and-drag out a text frame and just type in my text and apply the relevant style to that.

You don't need to see me do the rest of that but I think the style that we are after is head4 and if you look at the finished version, there we can see the actual text that we are after. I'm going to cheat here and select both of those and copy them. Come over to our work in progress, I'll delete that one that I started on and I'm going to Paste in Place. By pasting in place that's going to ensure that they end up in exactly the same page coordinates that they came from.

However, interestingly we noticed that they did not end up on the same layer that they were originally copied from. This one was originally on the page furniture layer. So I'm now going to need to move them but in order to make sure if you wanted that to happen in future then that's an option on your Layers panel, this one Paste Remembers Layers. I'll change it now, in case I do that again. But to move these two items from the text layer to the page furniture layer, I'll just drag that square down. Now we can see that that outline selection color is now green. So there is our review section now completed.

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