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Creating a successful newsletter means spending less time on repetitive tasks and more time creating the design. In Designing a Newsletter, graphic designer and Adobe Certified Instructor Nigel French teaches effective design and production techniques. He uses Adobe InDesign, Illustrator, Photoshop, and Bridge to create an eight-page newsletter that's eye-catching and impactful. Nigel establishes an efficient workflow using multiple programs, examines the aesthetics of integrating text with images, and teaches best practices for outputting a final document. Exercise files accompany the course.
Next step, we are going to do the masthead, the credits of those involved in putting the newsletter together. Just in case you are wondering, you are not going crazy. I did change this text here from Letter to Message and that's what it should be. That was my error earlier on. So now zooming in on the masthead. Let's hide the Guides by pressing W. Select this frame. We need to put a stroke around it. So I'm going to come to my Swatches panel and click on Black. We'll have 1 point black stroke.
Next, we want an inset on the frame. So I'm going to go to my Text Frame Options. That's Command or Ctrl+B and I want this amount of Inset. Let's try 6 points, all the way around so I have got my Make All Settings The Same icon checked and I also want the content to be centered vertically within that space. So I'm going to choose to Align Center. This text here needs to change. Now, I'm going to make this into a repeating element.
I don't really need to create a style for this. I'm just going to format this locally. So I'm going to select the text. Command+6 to jump me to my Font menu, type in what I'm after, Adobe Garamond Pro, Italic, and we want to center it. So I'm going to come and click on my centering icon. Or Command+Shift+C and we don't want it to be green. We want it to be black. That is okay as far as it goes except that my lines are unbalanced. I would like them to be balanced.
I could do that up here by choosing Balance Ragged Lines and that also brings up another problem. The text is now hyphenating. So I'm going to come to my Paragraph Format and choosing to Unhyphenate. I now want to apply the same formats to this piece of text here. So I'm going to select it and on this occasion, I'm going to use this quick and dirty approach, use the Eyedropper, and then just click on that and it will apply the same format to that piece of text.
Now, remember when we added the icons, there was one icon that we didn't get to add and that was the Recycle icon. Now its the time for that. So I'm going to switch back to Illustrator where I have my icons document open and this icon is a symbol. It's a symbol that was found in the Maps symbol set. It's right there. I clicked on it to add it to my Symbols panel and then I placed an instance on the page.
So I'm going to copy this icon, Command or Ctrl+C, switch back to InDesign, and I'll paste it, Command or Ctrl+V, there it is. I'm just going to drag it off there. I'm going to need to cut it from here and paste it into my text frame. Command+X, insert my cursor and if I turn my Guides on, we can see I have an empty line right there just waiting to receive that Recycle Icon. I'm going to paste it, Command or Ctrl+V. There it is. I want to center it, Command+Shift+C or Ctrl+Shift+C.
Then it needs some space before it. I can do that with this option here on my Paragraph Format. Just nudge that up a bit like so. So I may also want to change its color because the black may be a little bit overwhelming. Now, if I apply a color to this specific icon, it's going to fill the whole of that frame. So I need to choose my Direct Selection tool here. So I just have the vector shapes of that selected, and I even need to un-select it and come back and reselect it so that when I select it, I see that I have black as my fill color on my Swatches, and then I can apply one of these colors. So I'll apply the blue.
Another thing to point out here is our Styles that have been applied-- If we look at the Paragraph Styles, it's the Masthead style. This is a Nested Style, i.e. it has a Character Style incorporated into the Paragraph Style. The Character Style being this green portion here which is a Character Style that I've called emphasis. Let's just see how this is set up. If I right-click on Masthead and edit that, and then go to Drop Caps and Nested Styles, we see that the Paragraph Style options for this style are to have the emphasis Character Style be applied. The options are through or up to.
Through 1. 1 what? In this case, 1 colon. You'll see that each of these ends with a colon. The colon is the delimiter that will turn off this Character Style. So by creating a Nested Style like so, we can save ourselves time because we can apply, I'll just set that back to Basic Paragraph, and then when we apply it, we get all of those formats in one go. Let's just turn the Guides off and evaluate that. That is our masthead.
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