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Creating a successful newsletter means spending less time on repetitive tasks and more time creating the design. In Designing a Newsletter, graphic designer and Adobe Certified Instructor Nigel French teaches effective design and production techniques. He uses Adobe InDesign, Illustrator, Photoshop, and Bridge to create an eight-page newsletter that's eye-catching and impactful. Nigel establishes an efficient workflow using multiple programs, examines the aesthetics of integrating text with images, and teaches best practices for outputting a final document. Exercise files accompany the course.
If you plan to have your newsletter be a self-mailer then we need to design a mailing area and in the finished version, we've allotted about one quarter of the vertical space of the back page to the mailing area. So let's very quickly recreate that. It's going to be very simple. So in newsletter27, I'm going to zoom in down on this area and let's turn the guides on. From an earlier version we have the frame there ready to accommodate our mailing information and we're going to use our nameplate again.
So that we make sure that it's entirely consistent and it's probably going to be easiest if I just go and pick one up and copy and paste it. I can't get this one here because this is a master page item but if I move back to Page 2 we have that one right there in the masthead. I'm going to select that one and copy it and I'll move back to Page 8. Command+J, type in 8 and then I'm going to paste that and bring that down into position and position that like so and then I'm just going to type in the address. Obviously I want to make sure that this type is not using my default Times but is using the Adobe Garamond Pro, Regular and 10 point.
Okay and now we just need to put a little square to represent the stamp. So for this simply use the Rectangle tool. And we want a square of about 60 points or about 7/8th of an inch. So to keep that perfect square let's hold down the Shift key as we draw this, 60 points and let's give it a 1 point black stroke. Make sure that the top of that is aligned with the top of this. So I'm just going to nudge that up a bit, nudge these up a little bit.
And just to simulate how this is going to look I'm going to turn on the mailing layer. And after two folds this is the area that we'll see and you can just hold the whole thing together with a circular sticker presumably in a color that is a representative of the colors used within the newsletter itself. So obviously once I'm done with that simulation, I want to make sure that we get rid of that mailing layer because we don't actually need it.
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