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Designing a Newsletter
Illustration by John Hersey

Designing a mailing area


From:

Designing a Newsletter

with Nigel French

Video: Designing a mailing area

If you plan to have your newsletter be a self-mailer then we need to design a mailing area and in the finished version, we've allotted about one quarter of the vertical space of the back page to the mailing area. So let's very quickly recreate that. It's going to be very simple. So in newsletter27, I'm going to zoom in down on this area and let's turn the guides on. From an earlier version we have the frame there ready to accommodate our mailing information and we're going to use our nameplate again.
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  1. 6m 54s
    1. Welcome
      1m 8s
    2. Using the exercise files
      1m 28s
    3. Overview
      4m 18s
  2. 22m 2s
    1. Saving a custom workspace
      2m 8s
    2. Deconstructing the document
      3m 3s
    3. Using a template
      1m 38s
    4. Setting up the workspace
      4m 58s
    5. Setting up the document
      1m 49s
    6. Creating layers
      1m 7s
    7. Creating the baseline grid
      3m 5s
    8. Creating text and picture frames
      4m 14s
  3. 23m 45s
    1. Choosing images
      2m 17s
    2. Placing images
      3m 24s
    3. Fitting images with object styles
      2m 26s
    4. Cropping images
      3m 9s
    5. Creating cutouts
      4m 26s
    6. Creating partial cutouts
      2m 24s
    7. Fixing a problem image
      5m 39s
  4. 39m 45s
    1. Placing text
      6m 30s
    2. Cleaning up text
      2m 49s
    3. Designing body text
      8m 46s
    4. Designing headlines: 36, 24, 16, 12
      11m 20s
    5. Loading styles
      1m 54s
    6. Applying styles
      4m 35s
    7. Working with text wraps
      3m 51s
  5. 1h 22m
    1. Designing the nameplate
      11m 49s
    2. Designing footers
      6m 0s
    3. Choosing and creating colors
      4m 49s
    4. Designing color panels
      8m 16s
    5. Creating drop caps
      4m 19s
    6. Creating department heads
      9m 8s
    7. Designing a review section
      7m 12s
    8. Designing a calendar
      4m 39s
    9. Finessing text
      5m 33s
    10. Designing the masthead
      5m 8s
    11. Designing the feature spread
      3m 10s
    12. Creating pull quotes, captions, and photo credits
      7m 24s
    13. Designing a mailing area
      2m 32s
    14. Designing a table of contents
      2m 15s
  6. 27m 20s
    1. Using live preflight
      6m 8s
    2. Proofing and imposing pages
      4m 33s
    3. Making a print-ready PDF
      4m 15s
    4. Making a screen PDF
      1m 49s
    5. Packaging
      3m 17s
    6. Saving snippets
      3m 48s
    7. Saving as a template
      3m 30s
  7. 29s
    1. Goodbye
      29s

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Designing a Newsletter
3h 22m Intermediate Jun 04, 2009

Viewers: in countries Watching now:

Creating a successful newsletter means spending less time on repetitive tasks and more time creating the design. In Designing a Newsletter, graphic designer and Adobe Certified Instructor Nigel French teaches effective design and production techniques. He uses Adobe InDesign, Illustrator, Photoshop, and Bridge to create an eight-page newsletter that's eye-catching and impactful. Nigel establishes an efficient workflow using multiple programs, examines the aesthetics of integrating text with images, and teaches best practices for outputting a final document. Exercise files accompany the course.

Topics include:
  • Identifying the common parts of a newsletter
  • Working with multiple stories and images
  • Placing, scaling, and cropping images
  • Using various typefaces and formatting text to fit the message
  • Establishing efficient workflows with paragraph styles, character styles, object styles, and master pages
  • Designing mastheads, footers, and tables of contents
  • Preflighting and proofing documents
  • Creating print-ready PDF files
Subjects:
Design Page Layout Print Design Projects Design Skills
Software:
Bridge Illustrator InDesign Photoshop
Author:
Nigel French

Designing a mailing area

If you plan to have your newsletter be a self-mailer then we need to design a mailing area and in the finished version, we've allotted about one quarter of the vertical space of the back page to the mailing area. So let's very quickly recreate that. It's going to be very simple. So in newsletter27, I'm going to zoom in down on this area and let's turn the guides on. From an earlier version we have the frame there ready to accommodate our mailing information and we're going to use our nameplate again.

So that we make sure that it's entirely consistent and it's probably going to be easiest if I just go and pick one up and copy and paste it. I can't get this one here because this is a master page item but if I move back to Page 2 we have that one right there in the masthead. I'm going to select that one and copy it and I'll move back to Page 8. Command+J, type in 8 and then I'm going to paste that and bring that down into position and position that like so and then I'm just going to type in the address. Obviously I want to make sure that this type is not using my default Times but is using the Adobe Garamond Pro, Regular and 10 point.

Okay and now we just need to put a little square to represent the stamp. So for this simply use the Rectangle tool. And we want a square of about 60 points or about 7/8th of an inch. So to keep that perfect square let's hold down the Shift key as we draw this, 60 points and let's give it a 1 point black stroke. Make sure that the top of that is aligned with the top of this. So I'm just going to nudge that up a bit, nudge these up a little bit.

And just to simulate how this is going to look I'm going to turn on the mailing layer. And after two folds this is the area that we'll see and you can just hold the whole thing together with a circular sticker presumably in a color that is a representative of the colors used within the newsletter itself. So obviously once I'm done with that simulation, I want to make sure that we get rid of that mailing layer because we don't actually need it.

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