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Designing a Newsletter
Illustration by John Hersey

Designing footers


From:

Designing a Newsletter

with Nigel French

Video: Designing footers

I think it's now time to create some footers that are going to go on our master pages and will contain the publication name, Community News, along with the page number, along with the publication date and they are going to go on the left-hand and on the right-hand master page. And since we want it to be on all pages or at least, all pages but the first page, we are going to put them on the master pages. Now from the previous movie, we saw how we can place this Illustrator graphic as the nameplate. We want to use that nameplate in our footer, so I'm going to select it there and press Command+C or Ctrl+C to copy that and then I'm going to go to my master pages.
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  1. 6m 54s
    1. Welcome
      1m 8s
    2. Using the exercise files
      1m 28s
    3. Overview
      4m 18s
  2. 22m 2s
    1. Saving a custom workspace
      2m 8s
    2. Deconstructing the document
      3m 3s
    3. Using a template
      1m 38s
    4. Setting up the workspace
      4m 58s
    5. Setting up the document
      1m 49s
    6. Creating layers
      1m 7s
    7. Creating the baseline grid
      3m 5s
    8. Creating text and picture frames
      4m 14s
  3. 23m 45s
    1. Choosing images
      2m 17s
    2. Placing images
      3m 24s
    3. Fitting images with object styles
      2m 26s
    4. Cropping images
      3m 9s
    5. Creating cutouts
      4m 26s
    6. Creating partial cutouts
      2m 24s
    7. Fixing a problem image
      5m 39s
  4. 39m 45s
    1. Placing text
      6m 30s
    2. Cleaning up text
      2m 49s
    3. Designing body text
      8m 46s
    4. Designing headlines: 36, 24, 16, 12
      11m 20s
    5. Loading styles
      1m 54s
    6. Applying styles
      4m 35s
    7. Working with text wraps
      3m 51s
  5. 1h 22m
    1. Designing the nameplate
      11m 49s
    2. Designing footers
      6m 0s
    3. Choosing and creating colors
      4m 49s
    4. Designing color panels
      8m 16s
    5. Creating drop caps
      4m 19s
    6. Creating department heads
      9m 8s
    7. Designing a review section
      7m 12s
    8. Designing a calendar
      4m 39s
    9. Finessing text
      5m 33s
    10. Designing the masthead
      5m 8s
    11. Designing the feature spread
      3m 10s
    12. Creating pull quotes, captions, and photo credits
      7m 24s
    13. Designing a mailing area
      2m 32s
    14. Designing a table of contents
      2m 15s
  6. 27m 20s
    1. Using live preflight
      6m 8s
    2. Proofing and imposing pages
      4m 33s
    3. Making a print-ready PDF
      4m 15s
    4. Making a screen PDF
      1m 49s
    5. Packaging
      3m 17s
    6. Saving snippets
      3m 48s
    7. Saving as a template
      3m 30s
  7. 29s
    1. Goodbye
      29s

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Designing a Newsletter
3h 22m Intermediate Jun 04, 2009

Viewers: in countries Watching now:

Creating a successful newsletter means spending less time on repetitive tasks and more time creating the design. In Designing a Newsletter, graphic designer and Adobe Certified Instructor Nigel French teaches effective design and production techniques. He uses Adobe InDesign, Illustrator, Photoshop, and Bridge to create an eight-page newsletter that's eye-catching and impactful. Nigel establishes an efficient workflow using multiple programs, examines the aesthetics of integrating text with images, and teaches best practices for outputting a final document. Exercise files accompany the course.

Topics include:
  • Identifying the common parts of a newsletter
  • Working with multiple stories and images
  • Placing, scaling, and cropping images
  • Using various typefaces and formatting text to fit the message
  • Establishing efficient workflows with paragraph styles, character styles, object styles, and master pages
  • Designing mastheads, footers, and tables of contents
  • Preflighting and proofing documents
  • Creating print-ready PDF files
Subjects:
Design Page Layout Print Design Projects Design Skills
Software:
Bridge Illustrator InDesign Photoshop
Author:
Nigel French

Designing footers

I think it's now time to create some footers that are going to go on our master pages and will contain the publication name, Community News, along with the page number, along with the publication date and they are going to go on the left-hand and on the right-hand master page. And since we want it to be on all pages or at least, all pages but the first page, we are going to put them on the master pages. Now from the previous movie, we saw how we can place this Illustrator graphic as the nameplate. We want to use that nameplate in our footer, so I'm going to select it there and press Command+C or Ctrl+C to copy that and then I'm going to go to my master pages.

Double-click on A-Master, zoom out to Fit-in-Window view and just as a visual aid, I'll draw myself Guides corresponding to the inside and outside margins of each of these pages and I'm on my page furniture layout and that's where I want to be for this. I can now dismiss that Layers panel. I'll now choose my Type tool and click-and-drag a text frame from one guide to the next. Zoom in down to there and firstly I want to add a page number. Keyboard shortcut for that is Command+Option+Shift+N, so a real handful of modifier keys, and the N key or Ctrl+Alt+Shift+N. But I can also right-click, Insert Special Character > Markers > Current: Page Number and we want this to be in Myriad Pro, which is our second family of fonts, remember we are combining Sans-Serif of Myriad Pro with Serif Adobe Garamond Pro. Command+6, which brings me to my Font menu, type in Myriad Pro and we'll make it Bold as well.

Okay and then we are going to have a space. Do we want a slightly bigger space? Why not, let's have a slightly bigger space, Insert White Space > En Space and now I'm going to paste our nameplate graphic, Command+V or Ctrl+V, it's going to style out being too big, but that's okay. It's both too big and too high. So I'm going to need to drag it down and reduce its size as well. But before I do that, I'll just continue with the line, insert my cursor back in there and then type in the date, we'll have to be August 2009 and this I'm going to put in the Adobe Garamond Pro and it doesn't need to be Bold and it probably doesn't need to be 12 points either.

We don't need to overwhelm our readers with the size of this information. Okay, let me get in closer because I want to make sure that the baseline of this is the same as the baseline of this and to the end, I'm going to draw myself a guide indicating that baseline. I will start out by scaling this down, Command+Shift and pull it down and then I'm just going to move the box and it's going to be a little bit weird because as I do that, the box itself is going to move. So I'm going to have to do it by eye and just to confirm that I have it right, I'll bring that Guide into place and that looks pretty good I think.

So what I want to do now is maybe we'll delete this Guide that's no longer serving any purpose. I'm going to zoom out a bit and bring this text frame down, so that we are at a decent standoff distance from the bottom margin. Zoom out to Fit-in-Window view, Command+Option+0 or Ctrl+Alt+0 and I'm now going to duplicate that over to the right-hand page. Option+Shift or Alt+Shift and drag it over, where everything is just fine except that we need to make it go to the outside.

So Command+Shift+R or Ctrl+Shift+R will do that and then we just need to cut and paste the order. So I'll go and grab the date including that space that precedes, and I'll go ahead and grab that from there and that's going to get pasted right there and then I'll cut the number from there. Trying to get my cursor at the very end there might be a little bit tricky. So I'm going to click it just before the picture frame and then press my right cursor arrow and then Command+V or Ctrl+ V, left arrow to move back and then we need to insert another En Space right there. Insert > White Space > En Space and now we have our master pages set up so that when we go to our document pages-- I'm going to turn my Guides off. W will do that.

We will see our footer in position, which is just great, except we don't want to see our footer on Page 1. It's completely redundant since there is no ambiguity about it being Page 1. So to remove a master item from a specific page, we do this, Command+Shift or Ctrl+Shift, click on it to unlock it and there, I'm having a problem because what is happening is I'm selecting the text frame that is in front.

So I'll come to my Layers and lock my text frame and I'll try that again. Command+Shift or Ctrl+Shift and click. That releases it and I can now delete it from that specific document page.

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