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Creating a successful newsletter means spending less time on repetitive tasks and more time creating the design. In Designing a Newsletter, graphic designer and Adobe Certified Instructor Nigel French teaches effective design and production techniques. He uses Adobe InDesign, Illustrator, Photoshop, and Bridge to create an eight-page newsletter that's eye-catching and impactful. Nigel establishes an efficient workflow using multiple programs, examines the aesthetics of integrating text with images, and teaches best practices for outputting a final document. Exercise files accompany the course.
Next step, we are going to do the calendar. Let's take a look at the finished version of the calendar. It looks like this. We are using several styles here, again in a sequence. However, the trick that we used before to apply that sequence and have all of our text be formatted in one go is not going to work here because the sequence isn't entirely consistent. You will see we have date, event, description, info and then we go back to the event in this case. But for some dates there is only one event. So that approach isn't going to work.
It is going to be slightly more manual. The styles have already been applied but there are a couple of things that this brings up. One is that the application of automatic bullets at the beginning of the date paragraphs. We want to look at that and we also want to look at how this text frame uses its own custom Baseline Grid. If we now move to our work in progress, which is currently newsletter22, and zoom in on that. Command+Spacebar, click-and-drag. We can see that we also need here to add some text inset because the text is butting up against this side of our panel, which we don't want that to happen.
I am going to just go to my Layers and make sure that I have my page furniture layer locked and my text layer unlocked. I'll now select that text frame and we'll go to the Object menu and choose Text Frame Options and we want this kind of offset. Now I happened to know these numbers not through guessing but through having done it before and we want a bigger offset on the Left and the Right and slightly less than half that amount on the Top and the Bottom.
By applying that we can see that, we can see that now it gives us an inner margin on this text frame. Before we go ahead and look at the custom Baseline Grid, let's look at the issue of the bullets. So I have several paragraph styles here I have named them all calendar, so they all sit together on the Paragraph Styles when we Sort our styles by Name and the Calendar Date. If we look at its Paragraph Style Options we see that in Bullets and Numbering, it has this solid square bullet and a Left Indent and a negative First Line Indent.
So firstly to add this particular character to available Bullet Characters, if you don't see the one that you want, click on Add. It will bring you to a character map that looks very much like the Glyphs panel and you can choose a different font here if you want. I chose Zapf Dingbats right there and that was the one that I added. For now let's just go ahead and add another one, I'll add that one and click OK and you will see that that appears as one of your available bullet characters.
You can then click on that and you can see that that's automatically been applied to these paragraph styles, because I have my Preview checked. I'm going to switch it now back to the solid square. We have a tab after that and it's here the Left Indent and the First Line Indent that determines how far the text is moved over from the bullet and typically you want the First Line Indent to be the same number as the Left Indent but a negative amount and 14 points in this instance is enough to move this text over from the bullet.
Now the other issue here, the thing that's noteworthy about this particular text frame is that it has a custom Baseline Grid. We can see right there all of this text is aligned to the Baseline Grid. But without the custom Baseline Grid, I'm going to go back to my Text Frame Options, Baseline Options and I'll turn that off for a moment and you will see that all hell breaks loose with our text there and that's because we are using smaller text. We are using 9 point type.
So therefore and I think some 8 point type as well with a 10 point leading. So having that text to be on a 12 point Baseline Grid is not going to work. So we wanted to go on a 10 point Baseline Grid instead. First and foremost, it's going to ensure that our text fits but it's also going to ensure if I turn my guides back on by pressing W that all of our text aligns neatly on the same baseline across columns. Even though we are using a leading value less than the Baseline Grid that is applied to the rest of the document.
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