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Creating a successful newsletter means spending less time on repetitive tasks and more time creating the design. In Designing a Newsletter, graphic designer and Adobe Certified Instructor Nigel French teaches effective design and production techniques. He uses Adobe InDesign, Illustrator, Photoshop, and Bridge to create an eight-page newsletter that's eye-catching and impactful. Nigel establishes an efficient workflow using multiple programs, examines the aesthetics of integrating text with images, and teaches best practices for outputting a final document. Exercise files accompany the course.
Time to add some captions, some photo credits, and a pull quote to our layout. So the caption, there is an example right there. That's a pull quote and that is a photo credit. These are the elements that we're going to be creating. Let's go to our work in progress newsletter26. Perhaps you're creating your captions on the fly just by typing them into an empty text frame like so. But in this instance, I'm going to assume that the captions have been created for us in a separate text file and we're going to place that text file.
So I'm going to move my document over and then turn my guides on so that I have an area of empty pasteboard and then I'll choose File and Place and on that pasteboard I'm going to place my captions text file. This contains all of the captions that we need and the articles are identified with the uppercase text. I am going to start out by selecting all and then applying the Caption style to them.
Now it's a question of cutting or copying the relevant text and pasting it into the relevant position. So I'll choose this text first of all and I'll cut that and this goes on page 1. I'll zoom out, navigate to Page 1, Option+Page Up or Alt+Page Up and we want that caption to go to accompany this picture. But deliberately we haven't left room for it because we actually want to put the caption on top of the picture, which is going to require that we use an alternative Caption style, Caption Reverse. Now a couple of things will come up here.
Firstly, I want to make sure that the pictures layer is locked so that I can't interfere with the picture. Secondly, because the text in columns 2 and 3 is being offset by a text wrap, if I try and click and drag a text frame right there I'm not going to be able to do that, because InDesign is assuming that I actually want to work in this text frame which I don't. So I'm going to click and drag on to the pasteboard and paste that text in there and then I can click and drag and move it over into position. At which point, as soon as we come into contact with the image, the caption disappears because as I mentioned, there is a text wrap going on and that text wrap that is moving columns 2 and 3 down is also repelling this caption.
So to address that I need to come to the Object menu > Text Frame Options and choose Ignore Text Wrap. Then I can position my text and change the style of this to an alternative Caption style, Caption Reverse. And I'm just going to adjust the size so that it fits on two lines. Caption Reverse is exactly the same as Caption but the type is paper or white and it is reversing out of a very heavy underline.
So this is actually underlined text. Let me just show you the spec for that. If I edit the Caption Reverse style and look at the Underline Options, Underline turned on at a Weight of 11 point, which is sufficiently big to cover the 8 point text, and the Offset adjusted to -2 and the Offset will adjust the position of the rule relative to the type. So now it's just a question of repeating that process and applying where appropriate either the Caption or the Caption Reverse style. But let's look now at the Pull Quotes. So I'm going to navigate back to my pasteboard that is at the side of the Page 3 and in this instance, I'm just going to hold down Option or Alt and drag to get to that position.
Now here's my Pull Quotes, presumably this would have been exerted from the text. So I'm going to cut that from there and then move into position. Click and drag a text frame and paste it. Again, I'll bring that end of story marker up to the end of the line by pressing the Delete key and I then will apply the Pull Quote style. The Pull Quote style just like the Caption style reverses out of an underline except in this case I have made sure that the underlines aren't heavy enough to overlap. So that we actually see some whitespace between the lines and if we just want to see the spec on that we have a 21 point underline, -7 point Offset. And the size of the type is actually 22 in this instance.
Couple of finessing things I would like to do with this Pull Quote. One is first of all we are just going to zoom out so we can see this more in context. I would like to create more of a visual relationship between the pull quote and the image itself, and there is some blank background on this image. So we have plenty of scope for that. By just dragging that over so that we create an overlap there and also I want to overlap it, slightly offset it on the top like so. But in addition to that I would like the second and third lines to align underneath the I as suppose to aligning underneath the opening quote mark and to do that I need to insert the Indent to Here character, which is Command+/ or Ctrl+/ or from the Type menu you can choose Insert Special Character > Other > Indent To Here.
Okay there is our pull quote and finally we need a picture credit. I'm just going to click and drag on any empty available space of page and type in photographer's name and apply the photo credit style to that. Now you cannot incorporate into a style, paragraph style or an object style, an angle of rotation. So that something we are going to need to do manually making sure I have the center point of this frame selected.
I will then come and click on that icon to rotate it through 90 degrees counterclockwise and then move it into position like so and you can see how my smart guides are kicking in there. Just to make sure that the bottom edge of that is perfectly aligned with the bottom edge of the picture and to bring it in closer to the picture, sort of it was perfect aligned but it's not quite. So it is now. And for the other photo credits, I would literally just copy and paste that.
So I'll select the first one, having done one, it's just a matter of selecting it as a frame, copying it Command+C or Ctrl +C and moving to the next page and then Command+V. It's going to go exactly in the center and then just drag that out and position it as necessary. So there we are, captions, credits and pull quotes. I'm going to go ahead and finish off the other captions and I'll see you in newsletter27 for the continuation.
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