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Creating a successful newsletter means spending less time on repetitive tasks and more time creating the design. In Designing a Newsletter, graphic designer and Adobe Certified Instructor Nigel French teaches effective design and production techniques. He uses Adobe InDesign, Illustrator, Photoshop, and Bridge to create an eight-page newsletter that's eye-catching and impactful. Nigel establishes an efficient workflow using multiple programs, examines the aesthetics of integrating text with images, and teaches best practices for outputting a final document. Exercise files accompany the course.
Some more setup. This time, the baseline grid. The baseline grid is an incremented ruling so that we can make sure that the baselines of our type sit on that increment and that they align in cross columns. It's going to create a very ordered, very structured look to our document. Now if I come to the finished version and turn on my guides, there we see the baseline grid, it's that gray rule at a 12 point increment and I'm now going to just hide the 4 column guides layer and zoom in and you can see what I mean there.
That's the baseline and our columns of type are all sitting on that baseline. It's not going to be possible for all of our text because we are going to be using text at different sizes with different leading or line spacing amounts, but wherever possible, we want to stick to the baseline grid. So to come to the work in progress now, to turn the grid on, we go to the View menu > Grids & Guides > Show Baseline Grid, and what you get is going to be determined by how the preferences are set up, so that's what we need to change next.
Preferences > Grids, and we can change the color of the baseline grid here. I'm going to go with Light Gray for no other reason than I just happen to like light gray. I'm going to start at 0, Relative To the Top Margin and we want the Increment to be 12 pt. The View Threshold is the view size at which the grid becomes visible. If you are working on a laptop and your Fit in Window view is less than 75%, you won't see the baseline grid. When you are at your Fit in Window view, even though you may have your grid turned on.
So you may need to make this number smaller. In my case, my Fit in Window view on this monitor is 76%, so that's just fine. Grid in Back, I'll un-check that so that my grids will be on top of any elements that are on my page. Click OK and there is my grid. Now I'm also going to do one other thing because there are going to be times when we want to use a 4-column as opposed to a 3-column grid. Now I'm going to kind of superimpose the 4-column grid on top of the 3-column.
To do this, I'm going to come to the Master Pages. So I'll click on the Pages panel and then double-click on A-Master so that we see our Master Pages spread. Left-hand master page, right-hand master page. Then making sure that I'm on the 4 column layer, I'll come to the Layout menu > Create Guides. And Rows, I'm going to ignore. Columns, we want 4 columns and we want them fitted to the margins.
Now, if I turn on my Preview, that's how they are going to look. Click OK and we are now ready for the next step. I'm going to turn that off for now though and we'll just come and turn that on as and when we need it.
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