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Creating a successful newsletter means spending less time on repetitive tasks and more time creating the design. In Designing a Newsletter, graphic designer and Adobe Certified Instructor Nigel French teaches effective design and production techniques. He uses Adobe InDesign, Illustrator, Photoshop, and Bridge to create an eight-page newsletter that's eye-catching and impactful. Nigel establishes an efficient workflow using multiple programs, examines the aesthetics of integrating text with images, and teaches best practices for outputting a final document. Exercise files accompany the course.
Okay, I'd now like to share with you a very common, very effective technique for choosing colors and that is to sample colors from one of the key images in your layout and obviously, I'm going to use this one. Let's hide the baseline grid, which is kind of getting in our way. So I'm going to come to the View menu and choose Grids and Guides > Hide Baseline Grid. I have placed a copy of this image over here on the pasteboard and that's just because in this particular instance, this is a rather exceptional case because we have it as a partial cutout where the topmost image is just this small portion of the subject's head and the fill of that picture frame is None.
So it's going to make it difficult and tricky to sample the color from that which is why we are actually going to sampling the color from this version over here. So if you've been creating yours from scratch following along with me, you might find it easier to do the same. Place this image on the pasteboard and then we'll sample the color from there. Okay, so to do this we want our Eyedropper tool and then I'm going to click on an area of the green. I have already created my colors by the way. They are already there in the Swatches panel and when I imported the Paragraph Styles, the colors came along with them because those were referenced in the Paragraph Styles.
So these colors are the ones that I'm using but if you were creating this from the ground up, you wouldn't necessarily have those colors there. This is how they got there. I'm going to get a different result every time because inevitably I'll end up clicking on a slightly different area of green and I'm going to come over here to a slightly darker area of green. Click on that. And then that green becomes my foreground color. I will just expand my Swatches panel, so that we can see that's currently the last color. Now if I come over to the fill and right-click or Ctrl-click with a single button mouse, Add to Swatches, there it is. Since it was sampled from an RGB image, it comes in as an RGB color. I'll now switch that to a CMYK color by double-clicking on it. CMYK, click OK.
All right, now perhaps we want to have some other colors to go with that and to get them we can used this fantastic extension called Kuler that comes with InDesign which allows you to build color palettes, derived from a base color and four supporting colors depending on whichever color harmony rule that you choose. Now I want to make my base color my current Fill color, which is this one over here, the one that I sampled and to do that I'm going to come and click on that icon right there and then I get four other colors derived from that base color.
In this case, based on the Analogous color harmony rule. I could choose any other but that is actually the one that I want. And to add these colors to my Swatches panel, I can then click on this. Now as it turned out, it brought back in my base color in its RGB version, which is slightly annoying, but I guess we can't have everything. So we want this color and it turned out that I didn't want all of these, so I'm going to actually delete that one and I'm going to select all of those and delete those.
And then this one and this one are the two colors that I'm using throughout. I want to convert this from RGB to CMYK, so I need to make sure that Name with Color Value is checked. Color Mode, CMYK, and those are our colors. This image has now served its purpose so I can get rid of that from there. In terms of applying those colors in our styles, if you had a style that's currently in black and you want to change its color. For example, the deckhead that we have right here and I have my text layer locked, so I'm going to unlock that, click in there, Paragraph Styles, deckhead.
I could now edit deckhead. Character Color and we can choose whatever color we're afte, and maybe we want to set it back to a green and then all the deckheads will change. It turns out I actually don't want to do that. So I'm going to undo that. And once you have chosen your colors, just to keep things nice and tidy, you might want to do this, Select All Unused and then boom, they're gone.
So we are just left with the colors that we are actually using.
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