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Designing a Newsletter
Illustration by John Hersey

Choosing and creating colors


From:

Designing a Newsletter

with Nigel French

Video: Choosing and creating colors

Okay, I'd now like to share with you a very common, very effective technique for choosing colors and that is to sample colors from one of the key images in your layout and obviously, I'm going to use this one. Let's hide the baseline grid, which is kind of getting in our way. So I'm going to come to the View menu and choose Grids and Guides > Hide Baseline Grid. I have placed a copy of this image over here on the pasteboard and that's just because in this particular instance, this is a rather exceptional case because we have it as a partial cutout where the topmost image is just this small portion of the subject's head and the fill of that picture frame is None.
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  1. 6m 54s
    1. Welcome
      1m 8s
    2. Using the exercise files
      1m 28s
    3. Overview
      4m 18s
  2. 22m 2s
    1. Saving a custom workspace
      2m 8s
    2. Deconstructing the document
      3m 3s
    3. Using a template
      1m 38s
    4. Setting up the workspace
      4m 58s
    5. Setting up the document
      1m 49s
    6. Creating layers
      1m 7s
    7. Creating the baseline grid
      3m 5s
    8. Creating text and picture frames
      4m 14s
  3. 23m 45s
    1. Choosing images
      2m 17s
    2. Placing images
      3m 24s
    3. Fitting images with object styles
      2m 26s
    4. Cropping images
      3m 9s
    5. Creating cutouts
      4m 26s
    6. Creating partial cutouts
      2m 24s
    7. Fixing a problem image
      5m 39s
  4. 39m 45s
    1. Placing text
      6m 30s
    2. Cleaning up text
      2m 49s
    3. Designing body text
      8m 46s
    4. Designing headlines: 36, 24, 16, 12
      11m 20s
    5. Loading styles
      1m 54s
    6. Applying styles
      4m 35s
    7. Working with text wraps
      3m 51s
  5. 1h 22m
    1. Designing the nameplate
      11m 49s
    2. Designing footers
      6m 0s
    3. Choosing and creating colors
      4m 49s
    4. Designing color panels
      8m 16s
    5. Creating drop caps
      4m 19s
    6. Creating department heads
      9m 8s
    7. Designing a review section
      7m 12s
    8. Designing a calendar
      4m 39s
    9. Finessing text
      5m 33s
    10. Designing the masthead
      5m 8s
    11. Designing the feature spread
      3m 10s
    12. Creating pull quotes, captions, and photo credits
      7m 24s
    13. Designing a mailing area
      2m 32s
    14. Designing a table of contents
      2m 15s
  6. 27m 20s
    1. Using live preflight
      6m 8s
    2. Proofing and imposing pages
      4m 33s
    3. Making a print-ready PDF
      4m 15s
    4. Making a screen PDF
      1m 49s
    5. Packaging
      3m 17s
    6. Saving snippets
      3m 48s
    7. Saving as a template
      3m 30s
  7. 29s
    1. Goodbye
      29s

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Designing a Newsletter
3h 22m Intermediate Jun 04, 2009

Viewers: in countries Watching now:

Creating a successful newsletter means spending less time on repetitive tasks and more time creating the design. In Designing a Newsletter, graphic designer and Adobe Certified Instructor Nigel French teaches effective design and production techniques. He uses Adobe InDesign, Illustrator, Photoshop, and Bridge to create an eight-page newsletter that's eye-catching and impactful. Nigel establishes an efficient workflow using multiple programs, examines the aesthetics of integrating text with images, and teaches best practices for outputting a final document. Exercise files accompany the course.

Topics include:
  • Identifying the common parts of a newsletter
  • Working with multiple stories and images
  • Placing, scaling, and cropping images
  • Using various typefaces and formatting text to fit the message
  • Establishing efficient workflows with paragraph styles, character styles, object styles, and master pages
  • Designing mastheads, footers, and tables of contents
  • Preflighting and proofing documents
  • Creating print-ready PDF files
Subjects:
Design Page Layout Print Design Projects Design Skills
Software:
Bridge Illustrator InDesign Photoshop
Author:
Nigel French

Choosing and creating colors

Okay, I'd now like to share with you a very common, very effective technique for choosing colors and that is to sample colors from one of the key images in your layout and obviously, I'm going to use this one. Let's hide the baseline grid, which is kind of getting in our way. So I'm going to come to the View menu and choose Grids and Guides > Hide Baseline Grid. I have placed a copy of this image over here on the pasteboard and that's just because in this particular instance, this is a rather exceptional case because we have it as a partial cutout where the topmost image is just this small portion of the subject's head and the fill of that picture frame is None.

So it's going to make it difficult and tricky to sample the color from that which is why we are actually going to sampling the color from this version over here. So if you've been creating yours from scratch following along with me, you might find it easier to do the same. Place this image on the pasteboard and then we'll sample the color from there. Okay, so to do this we want our Eyedropper tool and then I'm going to click on an area of the green. I have already created my colors by the way. They are already there in the Swatches panel and when I imported the Paragraph Styles, the colors came along with them because those were referenced in the Paragraph Styles.

So these colors are the ones that I'm using but if you were creating this from the ground up, you wouldn't necessarily have those colors there. This is how they got there. I'm going to get a different result every time because inevitably I'll end up clicking on a slightly different area of green and I'm going to come over here to a slightly darker area of green. Click on that. And then that green becomes my foreground color. I will just expand my Swatches panel, so that we can see that's currently the last color. Now if I come over to the fill and right-click or Ctrl-click with a single button mouse, Add to Swatches, there it is. Since it was sampled from an RGB image, it comes in as an RGB color. I'll now switch that to a CMYK color by double-clicking on it. CMYK, click OK.

All right, now perhaps we want to have some other colors to go with that and to get them we can used this fantastic extension called Kuler that comes with InDesign which allows you to build color palettes, derived from a base color and four supporting colors depending on whichever color harmony rule that you choose. Now I want to make my base color my current Fill color, which is this one over here, the one that I sampled and to do that I'm going to come and click on that icon right there and then I get four other colors derived from that base color.

In this case, based on the Analogous color harmony rule. I could choose any other but that is actually the one that I want. And to add these colors to my Swatches panel, I can then click on this. Now as it turned out, it brought back in my base color in its RGB version, which is slightly annoying, but I guess we can't have everything. So we want this color and it turned out that I didn't want all of these, so I'm going to actually delete that one and I'm going to select all of those and delete those.

And then this one and this one are the two colors that I'm using throughout. I want to convert this from RGB to CMYK, so I need to make sure that Name with Color Value is checked. Color Mode, CMYK, and those are our colors. This image has now served its purpose so I can get rid of that from there. In terms of applying those colors in our styles, if you had a style that's currently in black and you want to change its color. For example, the deckhead that we have right here and I have my text layer locked, so I'm going to unlock that, click in there, Paragraph Styles, deckhead.

I could now edit deckhead. Character Color and we can choose whatever color we're afte, and maybe we want to set it back to a green and then all the deckheads will change. It turns out I actually don't want to do that. So I'm going to undo that. And once you have chosen your colors, just to keep things nice and tidy, you might want to do this, Select All Unused and then boom, they're gone.

So we are just left with the colors that we are actually using.

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