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Blogging for Your Business

Blogging for Your Business

with Morten Rand-Hendriksen

 


Blogging for Your Business takes you through the planning process of creating a blog as part of your business marketing strategy. Author Morten Rand-Hendriksen provides a structured approach that divides the planning process into discrete stages, each with its own tasks and decisions. Through the course you are presented with key decisions, best practices, and expert advice that make you better informed and more equipped to build a blog that helps boost your business and its presence online. The course also shows how to set goals, delegate responsibilities, find a content niche, recruit contributors, and how to make technology decisions.
Topics include:
  • Why blog for business?
  • Defining goals for your blog
  • Deciding where to host a blog
  • Picking a platform
  • Creating a content strategy
  • Designing the blog
  • Scheduling posts
  • Promoting posts on Facebook, Twitter, and other social networks

show more

author
Morten Rand-Hendriksen
subject
Business, Web, Blogs, Social Media Marketing
software
Blogger , Facebook , WordPress , Twitter , Google+ , Tumblr
level
Appropriate for all
duration
1h 27m
released
Jun 10, 2013

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Morten Rand-Hendriksen

Morten Rand-Hendriksen

Morten Rand-Hendriksen is a web designer and developer with a passion for clean design, standards-based code, and open-source software. He has published several books, articles, and videos on these topics and is a popular speaker at conferences. Running a small boutique-style digital media company, he divides his time evenly between building web solutions and teaching others how to do things right and get the most out of the web. Morten grew up in Norway and made Canada his home in 2002.
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