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Music marketing has changed dramatically from the traditional PR days. Fans now expect to communicate directly with artists, which means musicians are often responsible for maintaining their own social media profiles. In this course, the first in a series on social media for musicians and bands, Bobby Owsinski describes how the music industry has evolved from the advent of digital and how social media now provides unique opportunities to market your music directly to fans. Learn to define and develop your brand; get established on platforms like Facebook, Twitter, and YouTube; and promote your music online.
Stay tuned for more courses in this series. Bobby covers platforms like Facebook, Twitter, Google+, Pinterest, and YouTube in depth, as well as other promotional tools like blogs, mailing lists, and more.
(MUSIC) Promotion for Musicians, Music 3.0, and 16 other books on mixing, recording, and the music business, as well as a number of other lynda.com courses. In this course, I'll show you the differences between social media and traditional pr. The Promotional Online tool that the musician needs to be successful today. Why social media is a powerful Promotional tool? The definition of a brand when it comes to music and how it applies to you? How to discover exactly what your brand is and the steps to develop it? How to determine the best strategy for using social media for promotion.
And the key elements of a successful online strategy. So settle back and enjoy the course. You'll find a lot of information in this one place that won't find anywhere else. And hopefully you'll find it most helpful to your career.
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