From the course: The Business of Songwriting: First Steps

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Social promotion

Social promotion

From the course: The Business of Songwriting: First Steps

Start my 1-month free trial

Social promotion

“

While having your own website is still a crucial part of cultivating your online identity and promoting your music social media sites like Facebook, Twitter, and Instagram are clearly important communication tools for building your fan base and having two-way, real time interactions with your fans. For example, on your Facebook page you can post announcements, photos, and videos and your fans can immediately respond with comments and questions. More importantly, they can share your content with their own Facebook friends. So the trick isn't just to get as many people to like your Facebook page as possible, but to create engaging content that your fans will be compelled to share and recommend to their friends, potentially turning their friends into your fans as well. Research has shown that people are much apt to trust word of mouth recommendations from their friends and family than other forms of advertising. Having large numbers of fans actively engaging with your page turns them all…

Contents