Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now

Mailing List Management for Musicians and Bands

with Bobby Owsinski

Video: Mailing List Management for Musicians and Bands: Welcome

Hi, I'm Bobby Owsinski, author of Social Media Promotion for Musicians, Music 3.0 and 16 other books on mixing, recording, and the music business, as well as a number of other lynda.com courses. Perhaps the second most powerful marketing tool for yourself and your music after your website is your mailing list. Because of this conscious opt in, the email newsletter is the most direct link to your fans and clients. Recent studies have also found that email is 23% more effective than social media when it comes to selling goods online.
please wait ...
Watch the Online Video Course Mailing List Management for Musicians and Bands
34m 3s Appropriate for all Sep 27, 2013

Viewers: in countries Watching now:

Mailing lists are opt-in. Your fans want to sign up for them, which makes email newsletters one of the most powerful tools for selling your music, merchandise, and concert tickets. Industry pro Bobby Owsinski shares his tips for selecting a mailing list service provider, importing email addresses you already have and creating a sign-up form to generate more, and crafting the ultimate newsletter for your fans. Plus, get tips on the best times to send your emails, and learn ways to incentivize followers on other platforms to sign up.

Get more music marketing tips from Bobby in Website Management for Musicians and Bands and Facebook for Musicians and Bands. More courses in this series coming soon!

Topics include:
  • Why your mailing list is so important
  • Choosing a mailing list service
  • Creating lists
  • Importing email addresses
  • Deciding on a subscription strategy
  • Designing the newsletter
  • Crafting your copy
  • Using templates
  • Getting fans to respond to your newsletter
Subjects:
Audio + Music Business Marketing
Author:
Bobby Owsinski

Welcome

Hi, I'm Bobby Owsinski, author of Social Media Promotion for Musicians, Music 3.0 and 16 other books on mixing, recording, and the music business, as well as a number of other lynda.com courses. Perhaps the second most powerful marketing tool for yourself and your music after your website is your mailing list. Because of this conscious opt in, the email newsletter is the most direct link to your fans and clients. Recent studies have also found that email is 23% more effective than social media when it comes to selling goods online.

Since so much of an artist's income comes from merchandise and ticket sales, it only makes sense to have and maintain a robust mailing list and send out a frequent newsletter. In this course I'll show you why using a mailing list service is so important, how to select a mailing list service, how to crack successful newsletter, the best times to send your newsletter to get the most opens, how to get subscribers to your mailing list, and much more. There's a lot of great info in this course that I don't think you'll find anywhere else and it's all there for one purpose, help you get better gigs and make more money.

So sit back and watch as we talk about creating and maintaining a successful mailing list.

There are currently no FAQs about Mailing List Management for Musicians and Bands.

 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ .

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

* Estimated file size

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Mailing List Management for Musicians and Bands.

Return to your organization's learning portal to continue training, or close this page.


OK

Upgrade to View Courses Offline

login

With our new Desktop App, Annual Premium Members can download courses for Internet-free viewing.

Upgrade Now

After upgrading, download Desktop App Here.

Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member ?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Learn more, save more. Upgrade today!

Get our Annual Premium Membership at our best savings yet.

Upgrade to our Annual Premium Membership today and get even more value from your lynda.com subscription:

“In a way, I feel like you are rooting for me. Like you are really invested in my experience, and want me to get as much out of these courses as possible this is the best place to start on your journey to learning new material.”— Nadine H.

Start your FREE 10-day trial

Begin learning software, business, and creative skills—anytime,
anywhere—with video instruction from recognized industry experts.
lynda.com provides
Unlimited access to over 4,000 courses—more than 100,000 video tutorials
Expert-led instruction
On-the-go learning. Watch from your computer, tablet, or mobile device. Switch back and forth as you choose.
Start Your FREE Trial Now
 

A trusted source for knowledge.

 

We provide training to more than 4 million people, and our members tell us that lynda.com helps them stay ahead of software updates, pick up brand-new skills, switch careers, land promotions, and explore new hobbies. What can we help you do?

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.