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Selling Music Merchandise
Illustration by John Hersey

Selling Music Merchandise

with Bobby Owsinski

Video: Welcome

Hi, I'm Bobby Owsinski. everything you need for a successful merch table, how to sell your merch online.

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Selling Music Merchandise
38m 48s Appropriate for all Apr 29, 2014

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With the decline in record sales, bands now make a sizeable portion of their income from music merchandise. Or, as they say in the industry, "merch." So it's important for musicians to spend time carefully considering what merch they should sell, how to get it designed and manufactured, and how to market it to their fans. So join Bobby Owsinski, as he teaches musicians how to make money selling their own merch. He explains which products are the most profitable (and which never sell well), and offers some product ideas you might not have considered yet, like tour books. Plus, learn the best places to order merch, how to price your products, and how to run a successful merch table at shows or on tour. Bobby wraps up with a look at online merch sales, either directly through your band's website or through a third-party company such as Bandcamp or Topspin Media.

Subjects:
Audio + Music Business Business Skills
Author:
Bobby Owsinski

Welcome

Hi, I'm Bobby Owsinski. Today's artist isn't selling as much music as once was the norm. So sales of artist related merchandise is more important than ever. That's why you need a solid merch strategy, so you can create an additional revenue stream that makes up for those lost music sales that can no longer be expected. In this course I'll show you the most important elements of merch sales, tips for successful merch artwork design, how to order your merch in the correct quantities, how to price your merch to hit the buyer's sweet spot, everything you need for a successful merch table, how to sell your merch online.

And much more. In this course, you're going to be looking at all of the aspects of designing, ordering, and selling your merch. We'll even look at how to do it as efficiently and hassle free as possible. So, let's get started, as we discover the world of selling your merchandise.

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