Andy Clarke (Malarkey) is a designer, writer, and creative director who is obsessive about design and works with clients to help develop strong brands. Andy believes that defining a strong visual identity and creating a fantastic customer experience are key to developing a successful brand. For him, a great customer experience makes a great online business. Andy writes a designer's journal called And All That Malarkey and is a member of the Web Standards Project. Visit him at http://www.stuffandnonsense.co.uk.