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Google Analytics Tips
Illustration by Richard Downs
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Welcome to the series


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Google Analytics Tips

with Corey Koberg

Video: Welcome to the series

Hi, I'm Corey Koberg. And welcome to Google Analytics Tips. Now Google releases new features and updates just about every month.
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  1. 9m 3s
    1. YouTube videos
      9m 3s
  2. 54s
    1. Welcome to the series
      54s
  3. 17m 8s
    1. How Google Analytics accounts, properties, and views are structured
      6m 36s
    2. User management: 2013 update
      6m 19s
    3. Best practices for user management
      4m 13s
  4. 20m 49s
    1. Installing Google Analytics on WordPress
      8m 28s
    2. Google Analytics debugging and troubleshooting: The basics
      6m 10s
    3. Google Analytics debugging and troubleshooting: With a tag management system (TMS)
      6m 11s
  5. 23m 58s
    1. Demographics
      6m 45s
    2. Interest categories
      5m 26s
    3. Enabling Audience reports and understanding where the data comes from
      11m 47s
  6. 26m 37s
    1. Intro and built-in segments
      14m 57s
    2. Custom segments via the Segment Builder
      11m 40s
  7. 12m 25s
    1. User Segments: A huge improvement
      6m 23s
    2. Advanced Topic: Sequenced Segments
      6m 2s
  8. 27m 8s
    1. Cohort analysis now built into Google Analytics
      8m 22s
    2. Permanent filters and removing internal traffic
      8m 19s
    3. Filters everyone should use to get clean data
      10m 27s
  9. 13m 25s
    1. Using an advanced filter to get accurate information on subdomains
      7m 20s
    2. When to use a segment vs. a filter
      6m 5s
  10. 18m 0s
    1. Finding my most valuable customers
      9m 54s
    2. Making Adwords work smarter and more profitably
      8m 6s
  11. 15m 20s
    1. What is Google’s Universal Analytics?
      7m 7s
    2. Upgrading from Classic to Universal Analytics
      8m 13s
  12. 7m 11s
    1. Test driving the API in 5 minutes
      7m 11s
  13. 14m 16s
    1. Migrating Custom Variables to Custom Dimensions
      14m 16s
  14. 4m 5s
    1. Creating a Custom Report in 30 seconds
      4m 5s
  15. 5m 41s
    1. Five Time zone tips to save your data
      5m 41s
  16. 9m 56s
    1. Importing data with Custom Data Import
      9m 56s
  17. 6m 29s
    1. Query string parameters
      6m 29s

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Google Analytics Tips
3h 52m Intermediate Dec 04, 2013 Updated Jul 16, 2014

Viewers: in countries Watching now:

Get a new Google Analytics tip every other week from online marketing expert Corey Koberg. Most users unlock just a fraction of the power that Google Analytics offers, so in this course Corey exposes tips and tricks to unlock insights into one of the most sophisticated tools in the marketer or site owner's arsenal. He offers peeks into the latest power features, advice for deeply mining your digital data, and actions you can take to optimize your site for both traffic and conversions. Corey answers common questions about online marketing and web analytics, including installation, tag management, reporting, custom variables/dimensions, attribution modeling, segmentation, multichannel funnels, data accuracy, visualizations, Universal Analytics, and more. What's more, Corey welcomes your questions and will shape future videos based on member requests, so send them to us at feedback@lynda.com.

Subjects:
Marketing Analytics
Software:
Google Analytics
Author:
Corey Koberg

Welcome to the series

Hi, I'm Corey Koberg. And welcome to Google Analytics Tips. There are so many ways to utilize Google Analytics that most folks only use a tiny fraction of the power of the tool. Well we're here to change that. We'll take a look on how to accomplish specific types of analysis. Such as measuring your SCO, or your social media campaigns. Sometimes, we'll discuss how to implement certain features or the best ways to install on popular web publishing platform, such as WordPress.

Other times, we'll take a look at more advanced features such as pivot tables, filters, and even API's. And along the way, we'll point out those hidden gems that most folks don't know about, but you'll be glad that you do now. Now Google releases new features and updates just about every month. So check back often as we bring you the tips and tricks to take advantage of those new aspects of the tool.

Find answers to the most frequently asked questions about Google Analytics Tips.


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Q: Why can't I earn a Certificate of Completion for this course?
A: We publish a new tutorial or tutorials for this course on a regular basis. We are unable to offer a Certificate of Completion because it is an ever-evolving course that is not designed to be completed. Check back often for new movies.
 
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