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Get a new Google Analytics tip every other week from online marketing expert Corey Koberg. Most users unlock just a fraction of the power that Google Analytics offers, so in this course Corey exposes tips and tricks to unlock insights into one of the most sophisticated tools in the marketer or site owner's arsenal. He offers peeks into the latest power features, advice for deeply mining your digital data, and actions you can take to optimize your site for both traffic and conversions. Corey answers common questions about online marketing and web analytics, including installation, tag management, reporting, custom variables/dimensions, attribution modeling, segmentation, multichannel funnels, data accuracy, visualizations, Universal Analytics, and more. What's more, Corey welcomes your questions and will shape future videos based on member requests, so send them to us at firstname.lastname@example.org.
Hi, I'm Corey Koberg. And welcome to Google Analytics Tips. There are so many ways to utilize Google Analytics that most folks only use a tiny fraction of the power of the tool. Well we're here to change that. We'll take a look on how to accomplish specific types of analysis. Such as measuring your SCO, or your social media campaigns. Sometimes, we'll discuss how to implement certain features or the best ways to install on popular web publishing platform, such as WordPress.
Other times, we'll take a look at more advanced features such as pivot tables, filters, and even API's. And along the way, we'll point out those hidden gems that most folks don't know about, but you'll be glad that you do now. Now Google releases new features and updates just about every month. So check back often as we bring you the tips and tricks to take advantage of those new aspects of the tool.
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