Analytics

Find out how well your website, ad campaign, or project is performing by taking a deep dive into the data. Learn how to measure your audience and your ROI with tools like Google Analytics and Adobe Reports and Analytics.

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11 Analytics courses · 424 video tutorials
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  • view course page for Google Analytics Essential Training

    Find out how your website is performing. Learn how to use Google Analytics to measure site traffic, SEO, engagement, ad revenue, and even activity on social media.

    3h 35m
    Beginner
     
    Viewers:

  • view course page for Marketing Research Fundamentals

    Get to know customers at a deeper level—not as stats but as people—with marketing research. Learn about the methods, approaches, and process of conducting market research.

    1h 15m
    Beginner
     
    Viewers:

  • view course page for Google Tag Manager (V2) Essential Training

    Learn how to manage your own analytics, user tracking, campaign tracking, remarketing, and other website code with Google Tag Manager.

    2h 4m
    Beginner
     
    Viewers:

  • view course page for Online Marketing Fundamentals

    Learn today's online marketing techniques and find out how how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.

    3h 31m
    Beginner
     
    Viewers:

  • view course page for Google+ for Business

    Google+ for Business with Anson Alexander

    Market a product or service and build an online following by creating a great Google+ page.

    1h 53m
    Beginner
     
    Viewers:

  • view course page for Google Analytics Tips

    Google Analytics Tips with Corey Koberg

    Get new Google Analytics tips every other week in this series offering short solutions to common questions about online marketing and web analytics.

    5h 4m
    Intermediate
     
    Viewers:

  • view course page for Conversion Rate Optimization Fundamentals

    Testing website pages to improve conversions is a core practice in digital marketing. These tutorials provide a detailed, actionable framework for all conversion rate optimization efforts.

    1h 31m
    Beginner
     
    Viewers:

  • view course page for Optimizely Fundamentals

    Optimizely Fundamentals with Michael Duquet

    Improve your conversion rate and lift your revenue, by putting website testing and optimization principles into practice with Optimizely.

    1h 8m
    Beginner
     
    Viewers:

  • view course page for Up and Running with Adobe Reports and Analytics

    Get up and running with Adobe Analytics fast and start analyzing the performance of your web properties and marketing campaigns.

    2h 38m
    Beginner
     
    Viewers:

  • view course page for Google Analytics Essential Training (2014)

    Find out how your website is performing. Learn how to use Google Analytics to know more about your visitors; measure site traffic, ad performance, ROI, and conversions; and understand how people use your website.

    6h 0m
    Appropriate for all
     
    Viewers:

  • view course page for Web Analytics Fundamentals

    Develop a plan for analytics by asking the right questions, measuring the right numbers, and correctly interpreting the data.

    2h 47m
    Appropriate for all
     
    Viewers:

“Keep up the good work—it's helping so many of us stay up to speed on all the many topics involved in building creative websites.” —Sandra M.
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