Alberto Scirocco's passion has always come from the fine-art side of things. This aesthetic shows in the work of his design firm, leftchannel. Alberto's desire for building a studio was to explore the field of motion design (pioneering at the time in 2003) and to push it beyond purely commercial applications. His direction for the studio has been to seamlessly blend illustration, painting, and sculpture into digital work, focusing on a unique design approach.
Beyond leftchannel, during his ten years of teaching motion design at Columbus College of Art & Design, Alberto has tried to positively impact the artistic development of his students in the same way his teachers assisted him in his journey.