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In this chapter, we're going to be looking at audio, and I just want to take brief movie to underscore the importance of audio when working with motion graphics and titles in After Effects. Here I have this motion graphic here, a little logo that kind of pops on or whatever. Nothing really impressive. But without any audio, it's very nondescript, emotionally speaking. We don't really know how to feel about this. Is this is a cooking reality show or something? Or is it a horror movie? Or is it something else? We don't know.
However, in this other comp, we'll see that's the same exact logo visually, but when we play it back with the audio, it's a very significant difference. (Metal screeching) Nice. So, with the audio, again, we help our viewers know how they ought to feel about this. There is no question that this is about a horror movie, or some scary movie of some type.
So, again, you can't underestimate the importance, the power of audio when working with After Effects. Try it next time that you are on the Internet or you're watching some cool commercial, and there are some amazing motion graphics. Try watching them again with the sound muted and see the significant difference when you remove audio from the equation.
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