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Finally, your client may ask you for a small web version, such as half size, particularly with high-def video. It's very common to deliver 960 wide, rather than a 1920 wide final render. So from the Output Module there, After Effects gives you several different options: Flash video, the newer flavor of it, that's based on the H.264 Codec or H.264 itself. H.264 has become a very common web format, but again, check with your client, see what they want.
Depending on which variant you choose, After Effects does provide some additional format options for the Encoder. I'll cancel out of there. If your client is asking for say a half-size video, again, this is where the Resize dialog comes in handy. In this case I kept Lock Aspects Ratio on, and I set up half of the dimensions for the Width, and automatically I was given half dimensions for the Height. Just your client may ask you for different target size depending on the layout of, say, the web page. Maybe there are columns or say 620 pixels across. By keeping the Lock Aspect on, well, may think will give you the correct height.
If I want the full size, I don't crop. However, if you are creating web, then here is something to keep in mind. It is assumed that television bezels crop off the sounds action safe area, 5% on the left, right, top, and bottom. If you don't crop video and deliver it for the web, the viewer is actually going to see more content than they would have on television. That could be good. That could be bad. There could be some gunk there from bad transfer, things you expect to be hidden by the TV bezel, et cetera.
It's usually not a bad idea to also go ahead and crop at least a couple percent, if not 5% from all these dimensions to replicate on the web the same experience someone is going to see on TV. On the other hand, if you're making this for web only, don't crop and show the full composition. After Effects is angry with me because I have been playing with numbers and I have created settings that are not compatible with the VP6 codec, and it isn't even telling me how to correct that. I will Cancel anyway.
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