From the course: After Effects Guru: Animating Typography

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Dissecting high-energy animation

Dissecting high-energy animation

When it comes time to create some high-energy animations, you'll notice some consistent things repeated throughout every single version of a high impact spot you'll see just about anywhere. So in this video, I just want to show you some of the different things that we'll be creating throughout this course. And most importantly, I want to show you some of the features that will definitely help you create your next high-energy motion graphic. So in looking at the animations that we're creating with quote, unquote high energy, you'll notice that there are a lot of highlighted, flashing glows and highlights. So color is one way. High dynamic range is another thing that actually helps accentuate those highlights and glows. And then of course, drastic movement. Now whether that movement is sharp or smoothed out, if something's moving across the screen in a relatively fast motion, usually that creates some semblance of high energy to that animation.

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