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After Effects: Principles of Motion Graphics with Ian Robinson covers some of the core principles used to create motion graphics, breaking them down into smaller groups of applied techniques in After Effects. The course explores everything from gathering inspiration to integrating traditional typography, transitional elements, animated textures, color, and more into motion graphics. Instructions for building a toolkit with templates and a style guide for future projects are also included. Exercise files accompany the course.
In this video, we're going to explain what actually makes up a motion graphics package. Now, the easiest way I would like to think about it is sort of like a magazine. You know when you read a magazine, there's the cover, and on the cover it has a specific font and it has specific colors and it's designed in a way to actually package that magazine, so anytime, from any distance, you can look at it and go, "Hey, you know that's the National Geographic," or "That's the Inquirer." You get the general idea. A motion graphics package does the exact same thing, but for video.
So instead of a cover, you have an animated title open. Now in addition to the title, sometimes you'll have to create other graphics as well. For example, a lower 3rd. If I open up this comp here, you can see I'm using a lower 3rd graphic to show us exactly where this video footage came from. Lower 3rds also work for introducing people. It's just an informational graphic that allows you to see what's going on without necessarily distracting you from the scene as a whole.
Another common in-show graphic is a bumper. That's usually a section of graphic that appears before or after a commercial break, and this one is just showing a sponsor logo. So, for example, if the show is sponsored by KaBlammo, this would be the show logo that appears before or after the commercial. Now, there are definitely variations as to the different graphics that you'll see in a motion graphics package, but all in all I think we've kind of covered the basics of the purpose of a motion graphics package.
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