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Defining a motion graphics "package"

From: After Effects: Principles of Motion Graphics

Video: Defining a motion graphics "package"

In this video, we're going to explain what actually makes up a motion graphics package. Now, the easiest way I would like to think about it is sort of like a magazine. You know when you read a magazine, there's the cover, and on the cover it has a specific font and it has specific colors and it's designed in a way to actually package that magazine, so anytime, from any distance, you can look at it and go, "Hey, you know that's the National Geographic," or "That's the Inquirer." You get the general idea. A motion graphics package does the exact same thing, but for video.

Defining a motion graphics "package"

In this video, we're going to explain what actually makes up a motion graphics package. Now, the easiest way I would like to think about it is sort of like a magazine. You know when you read a magazine, there's the cover, and on the cover it has a specific font and it has specific colors and it's designed in a way to actually package that magazine, so anytime, from any distance, you can look at it and go, "Hey, you know that's the National Geographic," or "That's the Inquirer." You get the general idea. A motion graphics package does the exact same thing, but for video.

So instead of a cover, you have an animated title open. Now in addition to the title, sometimes you'll have to create other graphics as well. For example, a lower 3rd. If I open up this comp here, you can see I'm using a lower 3rd graphic to show us exactly where this video footage came from. Lower 3rds also work for introducing people. It's just an informational graphic that allows you to see what's going on without necessarily distracting you from the scene as a whole.

Another common in-show graphic is a bumper. That's usually a section of graphic that appears before or after a commercial break, and this one is just showing a sponsor logo. So, for example, if the show is sponsored by KaBlammo, this would be the show logo that appears before or after the commercial. Now, there are definitely variations as to the different graphics that you'll see in a motion graphics package, but all in all I think we've kind of covered the basics of the purpose of a motion graphics package.

Show transcript

This video is part of

Image for After Effects: Principles of Motion Graphics
After Effects: Principles of Motion Graphics

60 video lessons · 22611 viewers

Ian Robinson
Author

 
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  1. 3m 37s
    1. Welcome
      1m 1s
    2. Using the exercise files
      1m 4s
    3. Defining motion graphics
      1m 32s
  2. 11m 11s
    1. Workflow for creating motion graphics
      5m 7s
    2. Organizing projects for motion graphics
      4m 25s
    3. Defining a motion graphics "package"
      1m 39s
  3. 12m 58s
    1. Collecting visual inspiration
      2m 14s
    2. Listening to imagine
      3m 20s
    3. Creating elements for inspiration
      7m 24s
  4. 33m 4s
    1. Essential theories of typography
      6m 34s
    2. Understanding shortcuts for setting type in AE
      7m 27s
    3. Converting type from Photoshop
      5m 51s
    4. Importing type from illustrator
      9m 44s
    5. Creating shapes from text
      3m 28s
  5. 36m 30s
    1. Understanding the role of timing in motion graphics
      8m 1s
    2. Creating and using markers
      7m 58s
    3. Creating animation with markers
      5m 16s
    4. Using audio to create animated graphics
      5m 47s
    5. Editing techniques for graphics and video
      9m 28s
  6. 49m 27s
    1. Understanding different kinds of type in After Effects
      15m 53s
    2. Using animators with type
      7m 59s
    3. Using type presets
      7m 35s
    4. Creating custom type presets
      4m 35s
    5. Animating paragraph type
      13m 25s
  7. 45m 51s
    1. Exploring the use of color in motion graphics
      10m 40s
    2. Creating and using color palettes
      13m 45s
    3. Exploring color correction tools in AE
      6m 46s
    4. Advanced correction with Color Finesse
      8m 30s
    5. Creating custom color presets
      6m 10s
  8. 59m 6s
    1. Exploring textures in motion graphics
      8m 30s
    2. Building an animated background texture
      16m 48s
    3. Creating textures for type
      10m 19s
    4. Animating seamless textures
      15m 1s
    5. Creating custom vignettes
      8m 28s
  9. 38m 25s
    1. Understanding lighting in After Effects
      12m 57s
    2. Intro to lighting techniques
      5m 17s
    3. Using material settings to enhance lighting
      7m 36s
    4. Adding polish to a light setup
      12m 35s
  10. 50m 32s
    1. Animating swoops and swooshes
      12m 37s
    2. Creating repeating light trails with the Vegas effect
      6m 28s
    3. Repeating patterns with shape layers
      8m 11s
    4. Exploring graphic transitions
      10m 37s
    5. Exploring video transitions
      5m 16s
    6. Adding dynamic elements to a video transition
      7m 23s
  11. 22m 23s
    1. Working in 3D
      8m 36s
    2. Rigging cameras for animation
      8m 45s
    3. Working with depth of field
      5m 2s
  12. 50m 54s
    1. Creating storyboards in After Effects
      10m 20s
    2. Creating an animatic
      18m 14s
    3. Polishing the animation and timing
      8m 45s
    4. Applying the final effects
      13m 35s
  13. 47m 53s
    1. Preparing a map for animation
      7m 59s
    2. Animating and styling a map
      8m 24s
    3. Designing a lower-third graphic
      8m 22s
    4. Adding animation to the lower-third graphic
      9m 10s
    5. Creating bumper animations
      13m 58s
  14. 14m 17s
    1. Defining the toolkit
      2m 2s
    2. Preparing templates
      7m 12s
    3. Creating a style guide
      5m 3s
  15. 1m 3s
    1. Next Steps
      1m 3s

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