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After Effects: Principles of Motion Graphics with Ian Robinson covers some of the core principles used to create motion graphics, breaking them down into smaller groups of applied techniques in After Effects. The course explores everything from gathering inspiration to integrating traditional typography, transitional elements, animated textures, color, and more into motion graphics. Instructions for building a toolkit with templates and a style guide for future projects are also included. Exercise files accompany the course.
When you're a designer, it's kind of hard to have a place to start. When you're an editor, you have footage to edit, so it's a pretty straightforward process. But when you're a designer, hopefully after your creative meeting, you just have a general direction. So this technique I'm going to show you in this video is just focused on one specific project. So, for example, let's say we've got a project about home improvement or interior design. What I do is typically go online and search for images that match that general description.
Better yet, one thing I encourage you to do--and you'll hear me say it throughout the course--go outside, go out with your video camera, go out with your still camera; take pictures of as many things as possible. So, for example, in this project, the client wanted to create something that had a more natural look, natural look to the environment, traditional art skills, natural textures that you would see in the real world--not something that you would necessarily generate within a software package. So instead of worrying about copyright and clearance issues by downloading files, I went around my house and created some different elements.
So first off, these brushstrokes, I recruited with the help of an excellent artist friend of mine, my mom, and she painted these brushstrokes and I went ahead and scanned them in through my scanner. You can't get this kind of detail just using software, so a lot of times using, again, real-world objects will make things a little nicer in your projects. Now, also you can go around and just take pictures of things close up. For example, this was just the inside of a box that I had laying around, so I just took a picture of it. I thought it was neat.
Obviously, some canvas texture, we have some wrinkled paper. This is kind of a popular graphic look right now. You get the general idea. The overarching thing I want you to grasp out of this video is go outside or go online and just download as many inspirational images you can find. Whether they're textures, or video, or what have you, the more inspiration you find the better, so all in all when you're looking at these files on your computer your eyes know what's going on.
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