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Up and Running with Google AdSense

with Anson Alexander

Video: Welcome

Learn how to generate a steady stream of revenue from your website—without alienating your core audience— with Google AdSense.
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  1. 1m 9s
    1. Welcome
    2. Using the handout file
  2. 11m 42s
    1. Using display advertising
      2m 13s
    2. Discovering ad networks
      1m 58s
    3. Using AdSense
      1m 28s
    4. Understanding earning power
      4m 10s
    5. Understanding AdSense limitations
      1m 53s
  3. 16m 30s
    1. Overview of AdSense
      3m 38s
    2. Creating a Google account
      3m 55s
    3. Linking your Google account to AdSense
      5m 24s
    4. Providing payment information
      1m 7s
    5. Using primary navigation
      2m 26s
  4. 9m 22s
    1. Understanding ad units
      1m 15s
    2. Creating a new ad unit
      3m 54s
    3. Placing ad-unit code in a website
      4m 13s
  5. 26m 55s
    1. Top-performing ad units
      1m 42s
    2. Configuring custom channels
      3m 45s
    3. Configuring URL channels
      3m 6s
    4. Setting up experiments
      3m 57s
    5. Configuring AdSense for custom search engines
      8m 11s
    6. Configuring different ad styles
      2m 44s
    7. Using AdSense for games and video
      1m 25s
    8. Optimizing AdSense configuration
      2m 5s
  6. 16m 49s
    1. Using AdSense with multiple websites
      2m 23s
    2. Blocking specific advertiser URLs
      1m 54s
    3. Blocking specific ad categories
      2m 51s
    4. Blocking specific ad networks
      2m 10s
    5. Blocking specific types of ads
      4m 28s
    6. Blocking individual ads
      1m 30s
    7. Requiring a review of ads before they are displayed
      1m 33s
  7. 17m 5s
    1. Understanding key ad-performance metrics
      3m 20s
    2. Reviewing your AdSense dashboard
      1m 51s
    3. Performance reports overview
      4m 5s
    4. Filtering specific information in reports
      2m 20s
    5. Adding notes to reports
      1m 37s
    6. Creating custom reports
      2m 26s
    7. Exporting reports
      1m 26s
  8. 8m 22s
    1. Accessing messages
      1m 21s
    2. Reviewing payment settings
      2m 49s
    3. Configuring account settings
      2m 19s
    4. Reviewing policy violations
    5. Finding additional help
  9. 2m 2s
    1. Next steps
      2m 2s

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Up and Running with Google AdSense
Video Duration: 0s 1h 49m Appropriate for all


View Course Description

Generate a steady stream of revenue from your website—without alienating your core audience—with Google AdSense. Author and marketer Anson Alexander teaches you how to get up and running with AdSense, and display ads that "make sense" for your website. Learn how to set up an account, place limitations on ad content, create ad units, and use advanced placement strategies and reporting. Plus, with AdSense performance reports, you'll learn how to identify ad trends, increase page views, and better tailor ad content.

Topics include:
  • Understanding earning power and AdSense's limitations
  • Creating a Google account and linking to AdSense
  • Creating and placing ad units
  • Configuring URL channels
  • Setting up different ad styles
  • Blocking specific URLs, ad categories, and networks
  • Using performance reports


Hi, I'm Anson Alexander, and welcome to Up and Running with Google AdSense. In this course, we'll look at using Google AdSense to display and earn revenue from advertisements on your website. I'll start, by showing you how to set up a Google AdSense account, using a new or existing Google account. Then, I'll show you how to use AdSense ad units to start displaying advertisements on your website. We'll see how to identify advertisement trends and maximize the performance of ads being displayed on your website using AdSense performance reports.

We'll be covering all of these features plus plenty of other tools and techniques, for you to start using revenue using Google ad sense on your website or blog. Now, let's get started with Up and Running with Google AdSense.

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