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So what is Print Production exactly? Well, it's more than the design process, it's design with the desire to build files that print, fold, and trim correctly. That means that the designer needs to understand the printing process. A designer who is well-versed in print requirements will communicate with the staff of the printing company both before and during the progress of the print job. And that designer will create print ready files that are the correct trim size and have all the other features that are necessary for print.
They're going to prepare files for finishing processes such as folding, gluing, and binding. And they should understand the process and spot colors. Understand the difference and use those inks appropriately. A well informed designer asks the right questions when talking to a printer at the beginning of a project. And that designer has more realistic expectations of the print process because they know how the printing plant works. And so there are really two recurring themes in this video course. I want you communicate with your printer, I want you to ask questions, don't be embarrassed don't be afraid to ask questions.
The truth is that printers appreciate a designer has a curiosity about the print process, wants to make sure that they give the printer healthy files. And they're really going to value their working relationship with you as a result. And you have to keep in mind that printing is a physical process. Huge machines apply ink to paper, other huge machines fold that paper and trim it and glue it, and because of that, there are some limitations to what you can do and what can be accomplished on a printing press or in a bindery. So the behavior of paper and ink are really your governing factors.
And when you start designing with the realities of the physical printing processes in mind, your print jobs are going to run more smoothly, the quality will improve, you'll meet your deadlines, and most importantly, the stress quotient will go down for you and for your printer.
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