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Packaging is where engineering meets design. Learn about the basics of designing packages for everything from foodstuffs to fragrance, in ways that are practical for manufacturing and shipping, and make the products visually appealing. Author Claudia McCue reviews the types of containers real packaging engineers consider, and then concentrates on folding cartons, which can be created with the tools available to most designers: Adobe InDesign and Illustrator. Learn how to create dielines (the flattened view of your product) and add artwork and text. Then find out how to print and cut out a mockup version of your packaging, and prepare the job for professional printing. Claudia also takes you for a quick view of the factory floor, where products are packed into their final containers.
Over recent years it's true that forms of printing have diminished, thanks in part to glowing screens like the one you're viewing right now, but packaging can't be replaced by pixels. If you love printing as I do, packaging might be a natural fit for you. It's a wonderful combination of design and structure. It gives you the opportunity to create visuals for a three dimensional piece.That people will not just view, they'll pick it up and touch it. In this course, I hope I fired your imagination a bit and perhaps made you start thinking about how a two dimensional design translates to a package that exists in three dimensions.
I also hope that this course has given you an appreciation for packaging in general. In fact, I'm willing to bet that you'll never look at your cereal box the same way again.
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