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Join author Claudia McCue on a journey that introduces the printing process and reveals the keys to designing a document that prints as well as it looks onscreen. This course takes you on the floors of two commercial print houses (BurdgeCooper and Lithographix), to better understand the life cycle of a print job and observe printing presses in action. Along the way, discover how to better communicate with your printer, choose the correct paper, inks, colors, and fonts for your project, and how to correctly lay out your documents in Adobe Illustrator and InDesign. This course is designed to help you and your printer produce a professionally finished print job, whether it's a business card, brochure, or multipage magazine.
lynda.com thanks the BurdgeCooper and Lithographix printing companies for access to their facilities and permission to film on site. Learn more at www.burdgecooper.com and www.lithographix.com.
Fonts can be wonderful, or they can be the bane of your existence. I'm not going to discuss the choice of appropriate fonts in a design sense, this is really about understanding font formats. In the olden days, we had PostScript fonts, they ware created by Adobe about 1984 as part of the PostScript page-description language. TrueType fonts were developed by Apple Computer in the late 1980s. They were first released in 1991 and about the same time TrueType fonts were added to the Windows operating system. OpenType fonts are a more modern format.
They were developed by Microsoft and Adobe in the mid-1990s. One of the main reasons was to provide support for multi-language characters and diacriticals, also OpenType fonts are cross-platform. Is one format better than the other? Not really. As long as you can print it, you can embed it in a PDF, it works just fine, continue to enjoy it. Now if you have some really ancient fonts that produce errors--some of the old versions of InDesign have sort of weak stomach when it came to ancient fonts-- well, then may be it's time to buy more modern replacements.
In a later video I am going to talk about some of the wonderful capabilities of OpenType fonts. Now if you use the same fonts almost all the time, you can use your Mac or Windows built-in tools for activating fonts. But if you're constantly changing the fonts in use, as you create projects for different clients, it's a good idea to invest in a font management program. Every active font adds to system overhead, and having a bazillion active fonts can really slow things down. So consider using something like Suitcase from Extensis or FontAgent Pro from Insider Software or FontExplorer from Linotype.
A font management program allows you to selectively control the activation of fonts, and that cuts down on your system overhead. You won't have to wait a half hour to get from the As to the Hs.
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