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Print Production Essentials: Packaging
Illustration by John Hersey

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Print Production Essentials: Packaging

with Claudia McCue

Video: Next steps

In wrapping up I'd like to thank the folks at Anderson/LA. They were very gracious. They let us come into their printing plant and film their facility. Film their printing presses in action. And they also donated some great examples of packaging for us to use in this course. This is a wonderful piece. It's actually a promotional piece that they did to showcase what they can do. It's a little hard to get an idea of scale. This is about a foot and a half tall. It's like a giant book of matches and you can see that it's foil stamped and embossed.

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Print Production Essentials: Packaging
1h 47m Intermediate Oct 02, 2013

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Packaging is where engineering meets design. Learn about the basics of designing packages for everything from foodstuffs to fragrance, in ways that are practical for manufacturing and shipping, and make the products visually appealing. Author Claudia McCue reviews the types of containers real packaging engineers consider, and then concentrates on folding cartons, which can be created with the tools available to most designers: Adobe InDesign and Illustrator. Learn how to create dielines (the flattened view of your product) and add artwork and text. Then find out how to print and cut out a mockup version of your packaging, and prepare the job for professional printing. Claudia also takes you for a quick view of the factory floor, where products are packed into their final containers.

Topics include:
  • Deciding on the type of package
  • Considering the consumer experience
  • Replicating an existing package
  • Adding flaps and fold-in tabs
  • Using Illustrator and InDesign for layout
  • Creating a dieline
  • Checking the mockup
  • Preparing your jobs for the printer
Subjects:
Design Print Production Design Skills
Software:
Acrobat Illustrator InDesign
Author:
Claudia McCue

Next steps

In wrapping up I'd like to thank the folks at Anderson/LA. They were very gracious. They let us come into their printing plant and film their facility. Film their printing presses in action. And they also donated some great examples of packaging for us to use in this course. This is a wonderful piece. It's actually a promotional piece that they did to showcase what they can do. It's a little hard to get an idea of scale. This is about a foot and a half tall. It's like a giant book of matches and you can see that it's foil stamped and embossed.

And it's a great design to begin with and then when you open it up it's die-cut to showcase the fact that they do die-cutting. And it's actually used as a carrier for promotional materials. So that might give you some ideas that packages aren't just for products, they can also be great promotional pieces. And if you're interested in learning more about packaging there are some organizations that can serve as great resources for you, especially the Sustainable Packaging Coalition. If you're interested in recycling and using recycled paper board in your projects, this is a great resource for you.

As is the World Packaging Organization and EUROPEN. PMMI is a good resource as well, because one of the things you have to consider is, that it's not just about printing a package and cutting it out. It's also about getting that product into the package, and that's quite an engineering feat. And then the Flexible Packaging Association for flexo-printing and creation of things such as bags. And there are a number of lynda.com courses that you might want to watch in order to extend your understanding of Illustrator and InDesign and just print production in general.

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