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Join author Claudia McCue on a journey that introduces the printing process and reveals the keys to designing a document that prints as well as it looks onscreen. This course takes you on the floors of two commercial print houses (BurdgeCooper and Lithographix), to better understand the life cycle of a print job and observe printing presses in action. Along the way, discover how to better communicate with your printer, choose the correct paper, inks, colors, and fonts for your project, and how to correctly lay out your documents in Adobe Illustrator and InDesign. This course is designed to help you and your printer produce a professionally finished print job, whether it's a business card, brochure, or multipage magazine.
lynda.com thanks the BurdgeCooper and Lithographix printing companies for access to their facilities and permission to film on site. Learn more at www.burdgecooper.com and www.lithographix.com.
In this course, I hope you've learned some useful concepts to make your printing life easier. I really think that until you've seen paper fly through a press at 30 miles an hour, it's sort of hard to imagine the complexity of the printing process, and that's why I've frequently tell designers they really should arrange to tour a printing plant and see how everything fits together. In fact some printers even offer customer education days to provide an opportunity for customers to learn more about the whole process, and I'd encourage you to attend such an event. There are a number of lynda.com titles to help you sharpen your skills in the popular design programs and Designing a Brochure Hands-On Workshop with Nigel French is a great overview of designing and preparing projects for print and finishing.
But in the long run, one of your best teachers for the concepts of print production is going to be your own experience. You're going to learn something new with each print job; what works, what doesn't, what not to do. And don't forget, your printer can be both your guide and your partner in that adventure.
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