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Join author Claudia McCue on a journey that introduces the printing process and reveals the keys to designing a document that prints as well as it looks onscreen. This course takes you on the floors of two commercial print houses (BurdgeCooper and Lithographix), to better understand the life cycle of a print job and observe printing presses in action. Along the way, discover how to better communicate with your printer, choose the correct paper, inks, colors, and fonts for your project, and how to correctly lay out your documents in Adobe Illustrator and InDesign. This course is designed to help you and your printer produce a professionally finished print job, whether it's a business card, brochure, or multipage magazine.
lynda.com thanks the BurdgeCooper and Lithographix printing companies for access to their facilities and permission to film on site. Learn more at www.burdgecooper.com and www.lithographix.com.
Well, you know what happens, the client has changed their mind a little bit. They want a change in the gradient, they don't want it to go from purple to light purple; they want it to go from purple to black. Well that's easy to fix. I'll go in my Swatches panel, wake up my 2587 gradient and then I'm going to change this end from that little tint to black. I just choose Black and there we go. Now that looks kind of anemic, now it may lose some in video compression I realize that, but if you sort of squint, I think you're going to get what I'm talking about. It's that nice rich purple on the left and then that just kind of gets gray and then finally it's black on the right. It's really not attractive.
I really want something more rich looking. What I really need is for the purple to go all the way across, and then to have it gradually fade into the black. A couple of different ways I could do this. I could make two shapes, have one with the purple and then have another shape with a black-and-white gradient, and set the black-and-white gradient to multiply. I like to do it all in one shape though and so I'm going to create a special kind of swatch and then create a gradient from that. And the special kind of swatch is called a Mixed Ink, because what I really want to have happen in the dark end of that gradient, is I want full strength purple plus full strength black.
When I choose New Mixed Ink Swatch, I can mix the purple and the black, so you can see that at all swatches are listed here, so I can mix any two, three, or four swatches together, but this will do what I want. I know it just looks like black here, but when I create that gradient, you are going to see a nice result, so I'll just call this 2587+K, the industry term for black. Now I'm going to go back and choose my 2587 gradient, and for the far right stop, I'm going to choose my nice new mixed ink and you might notice that mixed inks have this cute little icon that indicates that they are several inks mixed.
When I click OK, already you can see much richer result. If I undo, there's that sort of anemic transition. When I redo doesn't that look a lot better? So now we have full-strength purple all the way across and then the black gradient sort of finishes out. Here's a great way to get a better idea of what's going on. I'm going to go to Window > Output > Separations Preview. I'm going to turn on Separations Preview and then we are going to look at all the available colors. If I turn off the black, you can see that purple is solid all the way across, and I when I turn off the purple, you can see that the black gradient goes all the way across.
So that way you have constant color coverage and that's why you have a much richer result. I'm going to turn off Separations Preview and close my little panel here, and now that I've done this, well now my front panel looks kind of anemic doesn't it? The reason is because it's just black, and then we have this four-color image down there. It's ghosted back, but still that black coverage really looks anemic and this is how it's going to print. So what I'm going to do is I'm going to create what's called a rich black, and that's a combination of black with other colors. So in the Swatches panel again I'm going to choose New Color Swatch. I'm going to name this Rich Black.
The recipe for rich black can vary from printing plant to printing plant. Some printing plants like to use just cyan and black, some like to use just magenta and black, but I was raised on a four- color rich black. If you're going to create a project like this, consult your printer and see what they consider the appropriate values, but I'm going to choose 60, 40, 40, and 100. Why do I have a higher cyan value? Because to keep the balance, to make it neutral, cyan is a little weak if you want to think of it that way, so there has to be more of it to balance out the magenta and yellow.
All of this piled up is going to make a nice rich neutral black. If I just chose cyan and black, it would be sort of a cool black. Just magenta and black; it's going be a warm black. Some folks like that but this is what I prefer. Click OK. Now when I select this frame and I apply that rich black, doesn't that look a lot better, and it's going to print better. It's going to have a deeper feel. The color is going to be deeper, and especially that black panel next to this nice rich purple and black gradient, we'd see a contrast and that wouldn't be attractive. So now you know a couple of new tricks, because often people have to make these gradients from color to black and now you know the way to make yours look really good and you know how to make a mixed ink.
It's not something you're going to use all the time, but for the project here, it was really the answer to a problem. And don't forget about rich blacks. You'll find when you are going to an offset press and you're covering large areas with black, you may be asked to create a rich black. When you're going to digital presses, and this is sort of ironic, they actually don't want a rich black. So that's why I say in regard to rich black as with so many other things, always consult with your printer while you're creating your design.
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