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Packaging is where engineering meets design. Learn about the basics of designing packages for everything from foodstuffs to fragrance, in ways that are practical for manufacturing and shipping, and make the products visually appealing. Author Claudia McCue reviews the types of containers real packaging engineers consider, and then concentrates on folding cartons, which can be created with the tools available to most designers: Adobe InDesign and Illustrator. Learn how to create dielines (the flattened view of your product) and add artwork and text. Then find out how to print and cut out a mockup version of your packaging, and prepare the job for professional printing. Claudia also takes you for a quick view of the factory floor, where products are packed into their final containers.
To begin designing a package in InDesign, you need the dieline. And that will be supplied to you either by your client or perhaps by a printer. And it usually comes to you as an EPS file. So you'd bring it in just as you would any kind of artwork into InDesign. File > Place. Find your file and position it. And of course, it's going to look a little bit ratty at first because you're looking at a proxie. So, to see it in it's full glory just go to View, Display Performance, and High Quality Display.
By the way, you can also copy paste from Illustrator but, if you don't have Illustrator, or you're not comfortable in it this is a perfectly good way to start. Now I don't want to mess this up because a lot of things depend on its position. So I'm going to lock the layer that it's in. So I usually do this, I rename it dieline and then just check Lock layer. And then create other layers that are going to contain my art work. In fact, I like to put the dieline layer above my other layers, so that if I build stuff I don't cover it up.
So I'm just going to drag that below my dieline layer, and that's going to be the layer that I'm going to start working in. So if I start creating my individual panels, I'd want to create bleed lines first so that I know where my bleed are to go. But just so you know, you can zoom way in InDesign. You can go up to 4,000%, so you can see those little intersections of the dashed fold lines and the solid lines that indicate the cut and, that way you'll know that you're putting all your design work in the correct position. And, you want to know where those little folds are, and where the panels cut and, that way you're going to create a correct design.
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