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Packaging is where engineering meets design. Learn about the basics of designing packages for everything from foodstuffs to fragrance, in ways that are practical for manufacturing and shipping, and make the products visually appealing. Author Claudia McCue reviews the types of containers real packaging engineers consider, and then concentrates on folding cartons, which can be created with the tools available to most designers: Adobe InDesign and Illustrator. Learn how to create dielines (the flattened view of your product) and add artwork and text. Then find out how to print and cut out a mockup version of your packaging, and prepare the job for professional printing. Claudia also takes you for a quick view of the factory floor, where products are packed into their final containers.
most products are filled automatically or mechanically if you think of products such as flour being placed into bag or milk into a milk carton, or orange juice into an orange juice bottle; that happens on huge machine. But some products have to be packaged by hand and here you can see them carefully counting these little coasters that are going to go into their holder, there's a little introductory sheet and then it has to be capped. And yes that's tedious, it's labor intensive. But sometimes this is the only way that you can get, especially odd shaped products, into their packages for shipping.
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