From the course: Print Production: Spot Colors and Varnish
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Effects of stock on color
From the course: Print Production: Spot Colors and Varnish
Effects of stock on color
Planning your job, and designing for it, you have to take into consideration not just your choice of ink, but how that ink's going to look on the final stock. And here I'm showing you Pantone 1915 on coated stock and uncoated stock. It's exactly the same ink. The difference in appearance is just the way the ink behaves when it hits the paper. So, you're going to find that colors are more vibrant on coated stock, usually coated stock is going to be a little brighter. You know, it's a little bit shiny, and so that light that's coming back up through the ink makes for a brighter color. And then ink is going to be absorbed a little bit into uncoated stock. So, that's going to mean that it's duller, sometimes it's lighter. And you don't have the light reflecting off it, the color is not as strong. Again that's exactly the same ink. And I want to underscore that when I, I point out to you that when you start to pick your colors in Illustrator or InDesign. When you look down through the list…
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