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Considering the consumer experience

From: Print Production Essentials: Packaging

Video: Considering the consumer experience

In addition to accommodating the product inside the package, you also have to consider the consumer that's going to purchase that product. You need to inform the buyer before they make their purchase. Show them the product. Give them a photograph or an illustration of the product inside, or if possible, use a window insert so they see the actual product inside the package. And of course you need to describe the product clearly. They need to see the weight and the dimensions and the color of the product before they purchase. And you should also include any kind of safety or usage information.

Considering the consumer experience

In addition to accommodating the product inside the package, you also have to consider the consumer that's going to purchase that product. You need to inform the buyer before they make their purchase. Show them the product. Give them a photograph or an illustration of the product inside, or if possible, use a window insert so they see the actual product inside the package. And of course you need to describe the product clearly. They need to see the weight and the dimensions and the color of the product before they purchase. And you should also include any kind of safety or usage information.

And then once they get that product home they need to open the package and get the product out. So it's helpful if you make it easy to open. Use zip pulls or on a glued carton, use little tabs on the opening panels so they don't have to pry it open they can just grab that little tab and open it. And then it should also be easy to store. It should be stackable if possible. Or sized for standard refrigerator shelves and doors. And it's a good idea to make your product package eco-friendly. Make sure that it can be recycled, use biodegradable materials and make sure that the consumer knows what to do with that package.

Be sure to clearly label it for recycling so they know what kind of material it's made out of and so they know how they can recycle it correctly.

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Print Production Essentials: Packaging

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Claudia McCue
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