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Building a simple three-panel brochure: method one

From: Print Production Fundamentals

Video: Building a simple three-panel brochure: method one

One of the more common project types you might work on use a three-panel brochure. So here, I need to make a rack brochure that's going to be 4 inches by 9 inches when folded, and when it's flat, it's going to be 4 inches plus 4 inches plus 3 7/8 so it's going be 11 7/8. So as I go to set it up in InDesign, I choose File > New Document. I don't want facing pages; I do want two pages, one for the outside, one for the inside, and for my dimensions, I am going to let InDesign do some math for me.

Building a simple three-panel brochure: method one

One of the more common project types you might work on use a three-panel brochure. So here, I need to make a rack brochure that's going to be 4 inches by 9 inches when folded, and when it's flat, it's going to be 4 inches plus 4 inches plus 3 7/8 so it's going be 11 7/8. So as I go to set it up in InDesign, I choose File > New Document. I don't want facing pages; I do want two pages, one for the outside, one for the inside, and for my dimensions, I am going to let InDesign do some math for me.

So in the Width field, I know that I want it to be one 4-inch panel plus another 4-inch panel plus one 3.875 inch that's a 3 7/8 panel. There is my 11 7/8 and then the height is going to be 9 inches. For columns, I could use columns as a sort of layout guideline, but for what I'm doing, I think they are going to kind of get in the way. For my margins, I am going to set them up to correspond to what I call a live area. In other words, you want to keep your artwork away from the folds, away from the trims, and I am going to use margins as sort of a starting point for that.

So that's going to be quarter of an inch, here we go. And if I think I'm going to have artwork that extends to the edge, of course, we need to add bleed; two clicks and I've got bleed. Now if I'm going to create more of these, I might save a preset, but I'm going to do so much in the page itself that I'm going to save my document as a template when I'm done. So for now I'm just going to click OK. I tend to build outside of a three- panel brochure on the first page and build the inside on the second page. For this movie, I am just going to build the outside so that you can understand how I position guides and putting other things that show me where to put my artwork later on.

First of all, I had to sort of visualize this and I find it helpful if I just take a piece of paper and kind of fold it up and remember where is the front, where is the back, and where is that inside folding panel. Since this is the outside, the right side is going to be my cover, that's going to be 4 inches wide. The back part is going to be the back panel that'll be 4 inches wide and then the left part is going to be my short fold panel. So I'm going to let guidelines do a little work for me. I am going to reach over here into my ruler, drag out a guideline and notice this while my cursor is in the middle of the page, the edge of the guide stops at the edge of the page.

If I move out into the pasteboard, you can see that it extends beyond the page. This is a page guide; this is a spread guide. I like spread guides because they are a little easier to get a hold off. But once you touch the page, they tend to want to become page guides. Here's what you can do to force them to be spread guides; on the Mac, hold down the Command key and on Windows, hold down the Ctrl key, and it's a little hard to see because it's lined up with the edge of the page, but I think you can see the ends of the guide. When I let go of my mouse and then my Ctrl or Command, I have a spread guide.

Now, why do I need a guide at the edge of the page and know where the edge of the page is. Well, he's kind of a starting guide and I am going to make other guides based on him. So first, I am going to copy that guide, and then I am going to paste it. Now guides are kind of unique; they always paste in place. So all I have to do really is just choose Paste. It doesn't look like anything has happened but now I have two guides piled up. So I need to move this guide, my new guide, and in the X field up here, I am going to do a little math. Well, I am not going to do a little math; InDesign is going to do it.

So I click after the "in" in inch. Type -4. I don't have to type inch, and when I hit Return, there is my guide. So now we start to see the limits of my front cover on this little folded piece. I'm going to copy this guide. This time I am going to do with a keyboard shortcut and I am going to paste it right back on top of itself so it doesn't look like anything is happening. I'll back up in my control panel, I am going to subtract 4 again, and there we go. So that's my short fold panel. Here is my full-size back panel full-size cover, but I'd like to have something in place that shows me how far away I have to stay from the folds.

So I am going to make another guide. So I am going to grab this little guy, I am going to copy him and paste him back, and then I am going to add a quarter of an inch; remember, I want a quarter of an inch safe zone. So 0.25 and there we go, but he looks an awful lot like this other guide; it's going to be kind of hard to tell which is which when they are the same color. So I am going to change the color of this guide. So when I select this guide, I can go up to Layout, choose Ruler Guides, and then I can pick from this wonderful festive assortment of guide colors, including Lipstick, Cute Teal, and my personal favorite, Fiesta.

So when I choose Fiesta, click OK. Initially, it looks like nothing happens, but when I deselect, see now he's red. I need another one on the left side of this. Remember my blue lines signify the fold position. So I am going to copy that guide. I am using my keyboard shortcuts, Command+C or Ctrl+C, Ctrl+V or Command+V, and paste. It's still live minus a quarter of an inch up there in the control panel. Now I've my little guide to the left of my fold guide, I am going to do the same thing I did with the other one; I am going to go to ruler guides and I am going to change this color to fiesta.

So now it's a little clearer where things fall. This is going to be my live area for the cover. So I am going to continue to create my other little guide so that I know how to position my artwork. I am going to select this guide, copy him, paste him. After a while, there is sort of a rhythm to it, and then 0.25 up in the Control Panel, up to Layout > Ruler Guides and yet another fiesta and one last one. Again, I am selecting my initial fold guide, copy and paste, and then I need to go up here and do the math -0.25, because he's moving to the left and finally, turn him into fiesta.

So that's very festive. Everything is very colorful, but wouldn't you agree that having a different color guidelines makes it much easier to figure out what purpose they're supposed to serve. So what I would do on my other side, is I do sort of backwards version of this on the inside; the left is going to be 4, middle is going to be 4, and the right is going to be 3 7/8. But now you understand the principle and I felt sure that you can do this on your own. If I were going to do this over and over again, if I'm going to build multiple brochures, once I have all this guidance system in place, I ought to save this as a template.

So I am going to choose File > Save As, I'll just put this on my desktop and save it as brochure_template, not as an InDesign document, but as a special kind of document: an InDesign CS6 template. And the file extension is indt. I already have one there, but I am going to replace it. So now that I have a template, I can use that as a nice clean starting point for all my future brochures, and here's how that works. I am going to close my document that I am working on and I am going to open up that template. You notice it's called brochure_ templat,e but when I open it my document isn't called brochure_template and that's because that original template is sort of remaining untouched.

I am actually opening up a copy of it. The good thing about that is I always have a fresh start with every one of these brochures that I work on. So remember this in the future, when you have different kinds of projects that you do all the time, get one of them just really nailed down, save it as a template, and it's going to save you a lot of work every time you start a new project of the same type.

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This video is part of

Image for Print Production Fundamentals
Print Production Fundamentals

68 video lessons · 23279 viewers

Claudia McCue
Author

 
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  1. 2m 7s
    1. Welcome
      1m 31s
    2. Using the exercise files
      36s
  2. 7m 5s
    1. What is print production?
      1m 51s
    2. Understanding roles and responsibilities
      5m 14s
  3. 13m 49s
    1. Communicating with your printer
      3m 49s
    2. What does the printer do with my files?
      2m 39s
    3. Understanding the importance of contract proofs
      1m 57s
    4. Handling corrections and alterations
      2m 8s
    5. Attending press checks
      3m 16s
  4. 13m 27s
    1. Choosing the correct type of printing for your project
      3m 15s
    2. The art of letterpress
      1m 33s
    3. Understanding the advantages of sheet-fed printing
      2m 22s
    4. Using a web press for long runs
      1m 39s
    5. Understanding thermography
      1m 38s
    6. Considerations for digital printing
      3m 0s
  5. 15m 11s
    1. What's a process color?
      2m 55s
    2. What's a spot color?
      2m 52s
    3. Exploring how ink behaves on paper
      5m 14s
    4. Comparing monitor vs. press output
      4m 10s
  6. 15m 15s
    1. Building to the correct size
      4m 37s
    2. Folding and trimming
      3m 18s
    3. Setting up for die cutting
      3m 19s
    4. Embossing
      4m 1s
  7. 3m 17s
    1. Choosing an application
      3m 17s
  8. 9m 54s
    1. Understanding font formats
      1m 45s
    2. Using OpenType fonts
      5m 20s
    3. Fonts to avoid
      2m 49s
  9. 13m 52s
    1. Comparing raster vs. vector images
      3m 23s
    2. Understanding color space
      4m 26s
    3. Examining image formats
      6m 3s
  10. 13m 13s
    1. Looking at image resolution
      7m 16s
    2. Masking basics
      5m 57s
  11. 39m 53s
    1. Understanding Illustrator
      2m 34s
    2. Illustrator layout tips
      2m 48s
    3. Building a simple three-panel brochure
      6m 29s
    4. Using swatches
      5m 22s
    5. Working with effects
      5m 16s
    6. Cautions about some effects
      1m 23s
    7. Importing images
      2m 41s
    8. Exploring fonts
      2m 42s
    9. Saving for users with older versions
      3m 2s
    10. Saving as PDF
      4m 36s
    11. Gathering up the pieces
      3m 0s
  12. 57m 8s
    1. InDesign layout basics
      5m 21s
    2. Building a simple three-panel brochure: method one
      7m 19s
    3. Building a simple three-panel brochure: method two
      3m 21s
    4. Working with color and gradient swatches
      7m 12s
    5. Making gradients and creating a rich black swatch
      4m 45s
    6. Exploring fonts in InDesign
      2m 54s
    7. Importing graphics
      7m 49s
    8. Copying and pasting graphics
      3m 38s
    9. Saving for users with older versions
      2m 21s
    10. Packaging up a print job
      6m 57s
    11. Generating PDFs
      5m 31s
  13. 22m 43s
    1. Using Overprint Preview in InDesign
      3m 3s
    2. Managing swatches in InDesign
      5m 29s
    3. Preflighting in InDesign
      7m 58s
    4. Using the Links panel in Illustrator
      3m 16s
    5. Using blending modes in Illustrator and InDesign
      2m 57s
  14. 35m 35s
    1. Basic forensics in Acrobat
      11m 3s
    2. Using Output Preview
      5m 30s
    3. Dealing with display artifacts
      2m 52s
    4. Using TouchUp tools
      8m 17s
    5. Converting colors
      4m 11s
    6. Using preflight profiles
      3m 42s
  15. 3m 27s
    1. Submitting the job
      2m 29s
    2. Being a good print customer
      58s
  16. 1m 2s
    1. Next steps
      1m 2s

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