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Print Production Essentials: Packaging
Illustration by John Hersey

Building a roadmap: Deciding on the type of package


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Print Production Essentials: Packaging

with Claudia McCue

Video: Building a roadmap: Deciding on the type of package

Later in this course, we're going to concentrate on designing for folding cartons because that's the simplest way to get started with the tools that you already know. But let's take an overview of the various kinds of packaging. Of course, you have bottles for containing liquids. And then for substances such as gels and creams, it's more appropriate to use a tube, so that you can squeeze the content out. And we're all familiar with milk bottles and juice bottles. So, those are usually plastic with little **** lids. And then more elaborate containers with dispensers for products such as cleaning products.

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Print Production Essentials: Packaging
1h 47m Intermediate Oct 02, 2013

Viewers: in countries Watching now:

Packaging is where engineering meets design. Learn about the basics of designing packages for everything from foodstuffs to fragrance, in ways that are practical for manufacturing and shipping, and make the products visually appealing. Author Claudia McCue reviews the types of containers real packaging engineers consider, and then concentrates on folding cartons, which can be created with the tools available to most designers: Adobe InDesign and Illustrator. Learn how to create dielines (the flattened view of your product) and add artwork and text. Then find out how to print and cut out a mockup version of your packaging, and prepare the job for professional printing. Claudia also takes you for a quick view of the factory floor, where products are packed into their final containers.

Topics include:
  • Deciding on the type of package
  • Considering the consumer experience
  • Replicating an existing package
  • Adding flaps and fold-in tabs
  • Using Illustrator and InDesign for layout
  • Creating a dieline
  • Checking the mockup
  • Preparing your jobs for the printer
Subjects:
Design Print Production Design Skills
Software:
Acrobat Illustrator InDesign
Author:
Claudia McCue

Building a roadmap: Deciding on the type of package

Later in this course, we're going to concentrate on designing for folding cartons because that's the simplest way to get started with the tools that you already know. But let's take an overview of the various kinds of packaging. Of course, you have bottles for containing liquids. And then for substances such as gels and creams, it's more appropriate to use a tube, so that you can squeeze the content out. And we're all familiar with milk bottles and juice bottles. So, those are usually plastic with little **** lids. And then more elaborate containers with dispensers for products such as cleaning products.

And, of course, we all have canned vegetables, and cans keep fruit and vegetables fresh. Contents such as soup. And I think we're all familiar with cans full of beverages. Boxes are used frequently for food products, and a lot of boxed food products also have a poly bag component to keep that food fresh. Boxes contain a huge variety of contents. Everything from food to electronics, to building materials, do-it-yourself items.

And then bags, such as poly bags that are used for snack items, foil components in bags that are resealable, also for food items, and even enormous cloth bags for building materials, such as cement. All of this is packaging. And then we start to see specialty packaging that are made from combinations of material, such as blister packs that are used often for medicine. Or combination packaging, such as bottles in boxes, boxes in boxes, bags in boxes, and boxes with inserts, and CD cases, and things like that.

Really, when you look around you, packaging touches everything you do and everything you bring in your house.

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