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Join author Claudia McCue on a journey that introduces the printing process and reveals the keys to designing a document that prints as well as it looks onscreen. This course takes you on the floors of two commercial print houses (BurdgeCooper and Lithographix), to better understand the life cycle of a print job and observe printing presses in action. Along the way, discover how to better communicate with your printer, choose the correct paper, inks, colors, and fonts for your project, and how to correctly lay out your documents in Adobe Illustrator and InDesign. This course is designed to help you and your printer produce a professionally finished print job, whether it's a business card, brochure, or multipage magazine.
lynda.com thanks the BurdgeCooper and Lithographix printing companies for access to their facilities and permission to film on site. Learn more at www.burdgecooper.com and www.lithographix.com.
I hope that during this course, you've picked up some things that are to make you a better print customer. Always communicate with your printer. There are absolutely no stupid questions, and more information is better than not enough information. Always remember that printing is a physical process and you have to consider both the possibilities and the limitations. I want you to be realistic and as time goes by you will develop a sense of what's possible in print and what's not. Always be curious. If your printer says they have to fix a problem with your file find out why, find out how they fixed it, and then you can prevent that problem in the future.
If the printer has had to change any of your files to accommodate their printing process, ask for a copy of those corrected files, and look at them and see what they did and maybe you can have a head start with the next job you submit to them. Always be available for questions during the life of the print job and keep in mind that the more you know the better print customer you are. After all, you want your printer to be glad to see you come through the door.
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