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Print Production Essentials: Packaging
Illustration by John Hersey

Adding artwork: Handling bleed, trim, and glue


From:

Print Production Essentials: Packaging

with Claudia McCue

Video: Adding artwork: Handling bleed, trim, and glue

Iif you're creating a flat piece, something like an 8 and a half by 11 cell sheet, adding bleed is a pretty straightforward matter. You just add it concentrically on all four sides. But, when you start working in three dimensions as we're **** here with this folding carton. It gets a little bit more complex. Again, you're trying to provide a margin of error. That's what bleed is all about. And so, to do that for a three-dimensional piece like a folding carton, you create what's called a beveled bleed. Now, these are not the colors that are really going to be applied to this when we're done but it gives me a way to show you how to create a beveled bleed.

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Print Production Essentials: Packaging
1h 47m Intermediate Oct 02, 2013

Viewers: in countries Watching now:

Packaging is where engineering meets design. Learn about the basics of designing packages for everything from foodstuffs to fragrance, in ways that are practical for manufacturing and shipping, and make the products visually appealing. Author Claudia McCue reviews the types of containers real packaging engineers consider, and then concentrates on folding cartons, which can be created with the tools available to most designers: Adobe InDesign and Illustrator. Learn how to create dielines (the flattened view of your product) and add artwork and text. Then find out how to print and cut out a mockup version of your packaging, and prepare the job for professional printing. Claudia also takes you for a quick view of the factory floor, where products are packed into their final containers.

Topics include:
  • Deciding on the type of package
  • Considering the consumer experience
  • Replicating an existing package
  • Adding flaps and fold-in tabs
  • Using Illustrator and InDesign for layout
  • Creating a dieline
  • Checking the mockup
  • Preparing your jobs for the printer
Subjects:
Design Print Production Design Skills
Software:
Acrobat Illustrator InDesign
Author:
Claudia McCue

Adding artwork: Handling bleed, trim, and glue

Iif you're creating a flat piece, something like an 8 and a half by 11 cell sheet, adding bleed is a pretty straightforward matter. You just add it concentrically on all four sides. But, when you start working in three dimensions as we're **** here with this folding carton. It gets a little bit more complex. Again, you're trying to provide a margin of error. That's what bleed is all about. And so, to do that for a three-dimensional piece like a folding carton, you create what's called a beveled bleed. Now, these are not the colors that are really going to be applied to this when we're done but it gives me a way to show you how to create a beveled bleed.

So, I'm going to zoom way in on this intersection, and I'm going to select this shape and what I want to do is create a little diagonal here. So I'm going to get my Pen tool and what we're looking for is a little plus. So, this is a nice thing about Illustrator and Photoshop and Indesign too. Your cursor changes depending on what you're doing. So if I'm out here, that little asterisk means that I'm going to start a new path. Now if you're using an earlier version, you won't see the asterisk, you'll see something else. But, the plus means that I'm going to add to an existing shape, or an existing path.

So when I click, now I've added that little pivot point. And I'm going to take my Direct Selection tool, or as most of us call it the white arrow, and just drag down because the guides is going to snap, there's my leveled blade. So at this intersection if there is a little play we might see it little bit but it is really not going to be noticeable. so as just a way to make it easier when they are putting this piece together, when they are printing it and trimming it. Same thing here. I want to put a little beveled bleed here. And it behooves you to zoom way in so you can see what's going on.

Going to get my black arrow. Make sure I have this selected. Get my little pen and I'm looking for that little plus. There we go. And again, I'm just making a little pivot point and that's going to let me get my white arrow. Pull this out, and create that little bevel bleed, and there we go. It's really pretty easy to do. You don't really have to do it at every intersection, though. So for instance here, this is going to be a little fold-in tab. We're never going to see it. It's going to fall under this top flap. So where this meets the adjacent panel. We really don't need to worry about that.

Frankly, it will be kind of overkill to create the bevel, because it's going to get trimmed off. If there's a little bit of bobble here, it's really not going to be the end of the world. And of coarse out here, where it's going to meet this little glue flap, everything's going to be fine. Same thing here. So here's another intersection why I want to make this happen. So I'm going to select the shape. Get my pen, and I'm looking for a little plus. There's my little plus. Get my white arrow and drag that little guy over, and there we go. It's really pretty straightforward.

Down here I don't need to do it, because again it's going to fall off, so here are my locations that need it. Here, and here, and here. And that's the only place I need it. So now I've got nice healthy panels. Now I can go ahead and I can put in the final colors that I'm going to put in. But I've got my little beveled bleeds created, and I'm ready for the next steps.

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